All product listing
 | Now available for purchase! Market Segmentation 4th edition 2375 visitsHow to do it, how to profit from itProfessor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA, Ian DunbarISBN: 978-1-906884-18-5The 4th Edition of the highly influential '''Market Segmentation: How to do it, how to profit from it''' is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizatio |
 | Now available for purchase! Creative B2B Branding (No, Really) 4295 visitsBuilding a Creative Brand in a Business WorldScot McKeeISBN: 978-1-906884-12-3B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses |
 | Now available for purchase! Essential Financial Techniques for Hospitality Managers 1966 visitsA practical approachCathy BurgessISBN: 978-1906884-16-1A user friendly and hands-on introduction to finance and accounting in the hospitality industry. A fully revised and updated second edition of the bestselling Guide to MoneyMatters for Hospitality Managers, it is a must-have companion for all managers |
 | Now available for purchase! Tourism and Crime 5896 visitsKey ThemesDavid Botterill, Trevor JonesISBN: 978-1-906884-14-7Recent years have seen growing media and political attention to the issue of tourism and crime in a number of countries. Issues such as drugs tourism, sex tourism & alcohol-related crime and disorder have highlighted crimes and rule-breaking by tourists |
 | Now available for purchase! Understanding the Sustainable Development of Tourism 3308 visitsJanne J. Liburd, Deborah EdwardsISBN: 978-1-906884-13-0This text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism. |
Next 5
