The Malcolm McDonald Marketing Strategy Masterclass

A complete suite of video and self learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers to deliver top flight practical courses covering the key concepts in marketing strategy and marketing planning

• Four hour video masterclass - both DVD and streamed versions available
• Student exercises covering the key concepts with focused tables and charts
• Teacher/trainer Pack with tutor notes, student exercises, key slides pack
• Advanced simulation game for group learning

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The McDonald Masterclass Video

Delivered by Malcolm McDonald 4 hours of masterclasses covering

• Strategic Marketing Planning
• Market Segmentation
• Key Account Management
• Marketing Accountability

The DVD also delivers over 50 printable PowerPoint slides of the diagrams and charts covered in the masterclass and provides over 4 hours of CPD from the CIM
DVD Price; £79.95 /89.95 Euros plus VAT and postage and packing (with discounts for multiple purchases), or buy as a streamed version from £47 from http://www.oxlearn.com/buy.aspx

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To watch in full our marketing training videos

Links to our single courses subscribe page

• Market Segmentation
• Marketing Planning
• Marketing Accountability
• Key Account Management
• The Marketing Communications Mix
• The Marketing Communications and Relationship
• Exploring corporate communications
• Marketing professional services
• SEO
• PPC
• Website Usability, part 1
• Website Usability, part 2
• Sales Management: Negotiating Business Growth
• Sales Outsourcing: Contract Sales Organization

Sample slides

Click each image for a larger version

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McDonald Masterclass Tutor/Trainer Notes and Slide Library

For faculty and tutors to maximise the use of the exercises with student and executives

• Fully integrated with both the video and the student exercises
• Includes a full set of the student/executive exercises
• Includes a set of all PowerPoint slides from the video
• Includes slides for tutor use only

Instant download for £19.99/ 21.99 Euros per user

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McDonald Marketing Planning Masterclass Student/Executive Exercises

A set of 15 sophisticated, in depth classroom and industry tested key exercises:

• Linked to the Masterclass Video or for stand alone use
• For short or long courses in the academic and corporate sectors for groups of all sizes
• Ideal for the individual student or executive to self test
• Demonstrates both marketing awareness and how to construct strategic market plans

Download the exercises from our website. Single copy purchase per student for £9.99/10.99 Euros plus VAT per user - with cumulative discounts for multiple user purchase also available for immediate download.

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McDonald Masterclass Slide Library

For those who wish to just have the highly developed slide library for use in teaching alongside existing textbooks or in house courses, or to develop overheads, all 50 or more slides are also available as a download from our website: price £9.99 per user.

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Market2win Marketing Strategy Simulator

Based on the same rigorous methodology as the McDonald Masterclass Video and Exercises the Market2win Simulator is a highly developed software tool that helps groups of students and executives learn and practice key strategic sales and marketing concepts by competing against each other in a virtual marketplace.

View demonstration slides

Buy direct from market2win