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Green Growth and Travelism: letters from leaders

Geoffrey Lipman, Terry DeLacy, Rebecca Hawkins, Shaun Vorster, Min Jiang

ISBN: 978-1-908999-17-7 HBK; 978-1-908999-18-4 PBK


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Travel & Tourism is by any measure a massive modern day industry – in the same league as cars, oil, telecommunication and agriculture. It drives trillions of dollars in GNP, underpins millions of jobs, makes international business function and is the essence of leisure and happiness. In short it has to be one of the most significant sectors of the world economy. Yet all too often its role and potential is underestimated when it comes to global and national socio-economic policy and practice.

This book explores why the industry is misperceived and how it can take its rightful leadership place in the transformation to the new green economy. Green Growth and Travelism: Letters from Leaders is the first hard hitting publication to
look practically into these issues by taking the views of 46 government, industry and civil society thought leaders on the challenges, opportunities and solutions.

First the authors explore Green Growth as the new geopolitical paradigm to respond to the big social, economic, environment and climate challenges of today and the population driven resource challenges of tomorrow. They then analyze how Travelism - the Travel and Tourism value chain – transport, hospitality and the various industries that support our inexorable urge to move around this planet – can more effectively contribute to a positive long-term societal transformation. Taking this viewpoint, the 'Letters from Leaders’ provides real evidence of the actions, viewpoints and hopes of those at the frontline. With a foreword from Maurice Strong, architect of the 1992 Rio Earth Summit and Agenda 21, it includes contributions by thought leaders from inside and outside the sector such as Lyonchhen Jigmi Y. Thinley (Prime Minister of Bhutan), Thomas Enders (CEO of EADS), Tony Tyler (Director General & CEO IATA), Taleb Rifai (Secretary General UNWTO), Sir Richard Branson (Chairman Virgin Group), Shanzhong Zhu (Vice Chairman CNTA), Akbar Al Baker (CEO Qatar Airways), Marthinus Van Schalkwyk (Minister Tourism South Africa), Gerald Lawless (Executive Chairman Jumeirah Group), James Hogan (President & CEO Etihad Airways), Patricia Francis (Executive Director ITC), David P. Scowsill (President & CEO, WTTC), Giovanni Bisignani (Chairman WEF Global Agenda Council ATT), Supachai Panitchpakdi (Secretary-General, UNCTAD), Raymond Benjamin (Secretary General, ICAO) and Gloria Guevara (Secretary Tourism, Mexico) and a host of others.

Researched at Victoria University, Melbourne, Australia and Oxford Brookes University, UK.

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Publication and Prices


Pub Date: June 2012
Hardback: £75, Euro 98, US$ 120
Paperback: £29.99, Euro 36, US$ 48
E-Chapter: £4.99, Euro 5.99, US$ 7.99 each
A paperback copy is available on inspection to bona fide lecturers-conditions apply.

Edited by


Geoffrey Lipman, Director Greenearth.travel Adjunct Professor Victoria University Australia and Oxford Brookes University UK. President ICTP.
Terry DeLacy, Professor of Sustainable Tourism and Environmental Policy, Victoria University, Australia.
Shaun Vorster, Special Advisor to the Minister of Tourism South Africa, D.Phil Stellenbosch University. South Africa (writing in a personal capacity.).
Rebecca Hawkins, Director Responsible Hospitality Partnership, Research Fellow Oxford Brookes University and Visiting Professor ICRT, Leeds Metropolitan University.
Min Jiang, Research Fellow Tourism and Climate Change, Victoria University, Australia.
Research undertaken at Victoria University Melbourne Australia and Oxford Brookes University UK.

Edited by


Geoffrey Lipman, Director Greenearth.travel Adjunct Professor Victoria University Australia and Oxford Brookes University UK. President ICTP.
Terry DeLacy, Professor of Sustainable Tourism and Environmental Policy, Victoria University, Australia.
Shaun Vorster, Special Advisor to the Minister of Tourism South Africa, D.Phil Stellenbosch University. South Africa (writing in a personal capacity.).
Rebecca Hawkins, Director Responsible Hospitality Partnership, Research Fellow Oxford Brookes University and Visiting Professor ICRT, Leeds Metropolitan University.
Min Jiang, Research Fellow Tourism and Climate Change, Victoria University, Australia.
Research undertaken at Victoria University Melbourne Australia and Oxford Brookes University UK.

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