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marketing objectives

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Tourism and Demography 83557 visits

Ian Yeoman, Cathy Hsu, Karen Smith, Sandra Watson

ISBN: 978-1-906884-15-4

Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future

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The Busy Manager's Guide to Marketing 43537 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.


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