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Marketing > B2B Marketing

Now available for purchase!

Business Marketing: The Theory and Practice of B2B 39575 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

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Creative B2B Branding (No, Really) 47464 visits

Building a Creative Brand in a Business World

Scot McKee

ISBN: 978-1-906884-12-3

B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses


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