Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

Bumps for Boomers

Aspen

Aspen Skiing Company (ASC)

MBA – Master of Bumps Academy

BUMPS FOR BOOMERS online ski fitness training program

Aspen mogul ski lesson

Chris Anderson’s books – The Long Tail and Free

Facebook

YouTube

Twitter.

BCF, a brand communications firm

Aspen Ski Company, ASC

City of Aspen

Colorado Silver Boom

Sun Valley

Squaw Valley, California

Vail Mountain in Colorado

Whistler/Blackcomb in British Columbia

ESPN Winter X Games

Treehouse Kids’ Adventure Center

Colorado Ethics in Business Award

Mountain Sports Media

Golden Eagle Award

Snowmass Club

American Hotel and Lodging Association

National Ski Areas Association (NSAA)

NSAA Model for Growth

RRC Associates

Marketing Intelligence & Planning

University of South Carolina

Las Vegas

Australia

Canada

Hilton Hotels

Snowsports Industries America

Reference links

Halbert GD. 2006. Will the baby boomers wreck the market? Forecasts & Trends E-letter, August 15. http://www.profutures.com

Vanat L. 2010. 2010 International Report on Mountain Tourism. Geneva. http://vanat.ch

FundingUniverse 2011. Aspen Skiing Company. http://www.fundinguniverse.com/company-histories/Aspen-Skiing-Company-Company-History.html

Additional Websites

Aspen Chamber of Commerce: http://www.aspenchamber.org/

Aspen Ski Company: http://www.aspensnowmass.com/

BCF: Boom Your Brand communications company: http://www.boomyourbrand.com/

Bumps for Boomers: http://www.bumpsforboomers.com/

ESPN Winter X Games in Aspen: http://www.stayaspensnowmass.com/p-winter-x-games.php

National Ski Areas Association: http://www.nsaa.org/nsaa/home/

RRC Associates, ski industry analysts: http://rrcinfo.com/rrcassoc2/

Travel website for baby boomers: http://www.boomeropia.com/

Travel portal for baby boomers: http://www.babyboomertrips.com/

Website and television show for baby boomers: http://www.boomeradventurestv.com/