About Gorgeous Sally
Sally North is Publisher at Goodfellow Publishers. She has worked in the publishing industry since 1997 on a variety of lists, mainly in the business arena, including business management, marketing, finance, hospitality, leisure, tourism and sports. Over the last 8 years she has concentrated on the areas of hospitality, leisure and tourism, signing over 130 titles and publishing a variety of bestselling titles from introductory and upper level textbooks, to monographs and high level reference works. Titles include The International Encyclopedia of Hospitality Management edited by Professor Abraham Pizam, Worldwide Destinations: the geography of travel and tourism by Chris Cooper and Brian Boniface, and Tourism Management: managing for change by Professor S. Page.
ISBN: 978-1-908999-54-2 hbk
Contemporary Cases in Heritage: Volume 1 examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: Festivals as Expressions of Heritage: A Viking Case Study, Ethnic Enclaves as Visitor Attractions: Singapore’s Little India, Managing Religious Heritage Attractions: The Case of Jerusalem, Challenges faced by heritage projects in a rapidly changing society: The case of Wutai Shan, China, Edinburgh WHS: A Heritage Case Study, Indigenous Tourism and Heritage: A Maori Case Study and more.
ISBN: 978-1-908999-58-0 hbk
The bar and drinks business is hugely competitive. The key to success or failure between the many beverages and services offered in any bar is the employees who make, sell and serve them. Customer expectation and demand is constantly increasing and so it’s crucial for all staff to have comprehensive product knowledge and superior specialized service skills.
ISBN: 978-1-908999-43-6 pbk; 978-1-908999-42-9 hbk
This is the first book to rigorously introduce Conrad Hilton, the man, his life and career. It highlights and celebrates his achievements and establishes his importance as a global business pioneer, international statesman and celebrity. It ranges over the key aspects of his business philosophy and working methods – each offering a lesson in business excellence- to a conclusion bringing the Hilton story up to date and showing how a global business empire was built solidly upon the foundations he laid.
ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk
"O'Reilly, Larsen, and Kubacki have created a marvellous book that brings their collective music- and marketing-related wisdom to bear on a number of valuable insights into the consumption of culture and the marketing of musical offerings. I especially appreciate their pervasive focus on music and how it resembles / differs from other areas of art and entertainment.
ISBN: 978-1-908999-36-8 hbk; 978-1-908999-37-5 pbk
Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts.
ISBN: 978-1-908999-33-7 HBK, 978-1-908999-34-4 PBK
Customer service is of critical importance for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world.
How to keep your marketing plan on course to implementation success
ISBN: 9781908999238 HB; 9781908999245 PB
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success.
edited by Alan Fyall and Brian Garrod
ISBN: 978-1-908999-21-4 hbk
Contemporary Cases in Sport: Volume 1 is the second in the Contemporary Cases Series. This is a series of texts which provides cases of consistent quality, focused specifically on the emerging fields of tourism, heritage, hospitality, leisure, retail, events and sport.
Edited by Donald Sloan, Oxford School of Hospitality Management, Oxford Brookes University, UK
ISBN: 978-1-908999-03-0 hardback; 978-1-908999-04-7 paperback
This is the first publication in the Oxford Gastronomica series. Oxford Gastronomica is a specialist centre for the study of food, drink and culture within the Oxford School of Hospitality Management at Oxford Brookes University.
Tracy Jones, Helen Atkinson, Angela Lorenz with Peter Harris
ISBN: 978-1-908999-00-9 HBK; 978-1-908999-01-6 PBK
Strategic Managerial Accounting: Hospitality, Tourism & Events Applications 6edn explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry.
Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text, retaining its practical approach and active learning style, extending to consider strategic management accounting and to include tourism and events management industry contexts.
ISBN: Hbk 978-1-906884-66-6 Pbk 978-1-906884-67-3
"For someone as devoted to the business as me, it is fascinating."
Sir David Michels, formerly Chief Executive, The Hilton Group
"Invaluable for analysts and corporate financiers forecasting the hotel business."
Simon M. Johnson, investment banker, UBS
"This will be a classic.
Edited by Harold Goodwin and Xavier Font, Leeds Metropolitan University
New from the International Centre for Responsible Tourism and sponsored by Responsible Travel (www.responsibletravel.com) a twice yearly publication which will chronicle and debate progress in Responsible Tourism. This publication will provide a platform for industry professionals, policymakers, academics and those with research or practice to share.
Chris Fill, Fill Associates with Scot McKee, Birddog
ISBN: 978-1-906884-54-3, HBK, 978-1-906884-55-0,PBK
“Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.”
Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School
The once predictable world of business (B2B) marketing is changing.
Edited by Brian Garrod, Aberystwyth University and Alan Fyall, University of Central Florida
Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Specific cases include: addressing climate change in the tourism industry, branding legacies arising from the South Africa FIFA 2010 World Cup, slow tourism, destination marketing of Dubai, farm tourism and many more.
John Goodfellow, John O'Connor, Christopher Dodd & David Murray
"This excellent presentation gives a detailed history of the development and scientific principles behind the Oxford mobile bearing unicompartmental knee replacement. The elegant prose makes it very readable and the book presents a comprehensive review of the implant with good illustrations.
John Cousins, David Foskett & Andrew Pennington
ISBN: 978-1-906884-46-8 hbk; 9781906884260 pbk
Food and Beverage Management 3/e is a fantastic insight into the mechanics behind the all operational and management aspects of Food and Beverage. The range of this book is vast and covers an amalgamation of traditional styles and more modern techniques.
Chris Cooper & C Michael Hall
ISBN: 978-1-906884-25-3 Pbk; 978-1-906884-51-2 Hbk
The study of tourism and indeed the tourism industry is changing constantly. Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism.
Chris Sheppardson with Heather Gibson
Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector.
Taking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it.
Claim 15% off this title and read a free article from Progress
‘The Virgin Holidays Responsible Tourism Awards' Click here for details
This is a vitally important book for academics, practitioners and policy makers.
International Challenges for Future Practitioners
ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk
For more than a decade now, business gurus have been advising managers to embark upon the kinds of environmental processes that will allow their companies to survive and thrive in the face of a mounting ecological imperative. The big question for students of business is therefore not why companies should go green, but rather why so little progress has been achieved so far.
The new publication Key Issues in the Arts and Entertainment Industry is an encyclopaedic line-up of burning topics, highly relevant for anyone working in the cultural sector in the 21st century. From a robust outline of the future of broadcasting to the “greening” of festivals, the collected essays are dynamic and thought-provoking and represent a must for anyone with a professional interest in the future of the arts and culture.
A Critical Approach
ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk
A unique critical approach to marketing within the food, hospitality tourism and events industries
Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the language, ethics, behaviour and power relations involved
Fully supported with a route map to give the reader through the book with online resources for lecturers.
For more information contact firstname.lastname@example.org
Distribution UK and rest of world (except USA)
Marston Book Services
PO Box 269
Oxon OX14 4YN
Tel: +44 (0) 1235 465550 or +44 (0) 1235 465522
Fax: +44 (0) 1235 465555
Theory and Practice
ISBN: 978-1-906884-42-0 hbk; 978-1-906884-19-2 pbk
“The first book to address management solutions available to the hospitality industry to take responsibility for their impacts beyond short term thinking or outsourcing guilt. Here’s the blueprint for hospitality industry leaders for years to come” Dr Xavier Font, Director of Studies International Centre for Responsible Tourism at Leeds Metropolitan University
“This book is good and much needed!” Jan Peter Bergkvist, Owner and Senior Advisor at Sleepwell AB
“Rich and diverse, like the hospitality industry.
A practical approach
"There is no doubt that this book can help you to become a better manager and I recommend this text for all managers in hospitality who need to manage the business finances responsibly and effectively."
from the foreword by Paul Dukes, FCA,Chairman of the British Association of Hospitality Accountants (BAHA)
Essential Financial Techniques for Hospitality Managers: a practical approach is a user friendly and hands-on introduction to finance and accounting in the hospitality industry.
Demography is the most important external factor that will shape the future of the tourism. Current demographic trends will change the demand for tourism and the available workforces, which will fundamentally impact on how the industries are structured, how they operate, and how they develop in a sustainable manner.
Geotourism is a vital part of the tourism agenda. It focuses on experiencing the earth’s geological features in a way that fosters environmental and cultural understanding, appreciation and conservation, and is locally beneficial. It is about creating a geotourism product that protects geoheritage, helps build communities, communicates and promotes geological heritage and engages a wide range of different people.
"[this book provides]...a strong foundation upon which to build sustainable tourism curricula. ...a resource to inspire colleagues in tourism institutions around the world to advance the cause of sustainable tourism practices for generations to come.
2020 2301 visits
Golf represents the largest sports-related travel market. It has been valued at US$20 billion with over 50 million golf tourists travelling the world to play on some of the estimated 32,000 courses. Golf Tourism is the first text for both students and practitioners of this vast and growing worldwide industry.
“Both (authors) obviously have a passion for the subject, and this is reflected in their consistent efforts to bring this segment of tourism to the forefront of knowledge in industry and academia... (and)..the authors of the various chapters in this book represent a nice melange of academics and practitioners.
This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read.
An innovative, up to date and stimulating collection of case studies for all your learning, teaching and research needs.
[/box][right]FREE sample case study. Click here
to download the case 'Diversification into Farm Tourism Case Studies from Wales'
[box]Now available as instant downloads on Kindle and Kobo
Contemporary Cases Online
provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing. Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Design, Methods and Empirical Cases
This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues. It provides real and up to date examples of research projects that have been conducted with children" how they were planned and designed, how consent was achieved, how the data was collated and analysed and the "equipment" used to facilitate the process.
Critical, state of the art, authoritative reviews written by leading thinkers and academics in the field providing flexible, current and topical information as an instant download.
Now available as instant downloads on Kindle and Kobo
What is the ideal way to introduce your students to key topic areas in Tourism? Or the fastest route to research areas that are outside of your particular specialties?
Whether you are a student, researcher, lecturer, trainer, consultant, practitioner or policy-maker, the CTR series will provide you with immediate electronic access to all the information you will need to gain a firm understanding of a topic.
…this book is unique because it brings together tourism scholars, criminologists, and social scientists with diverse backgrounds. The result is a cohesive and comprehensive piece of work, which encourages a potentially fruitful dialogue between tourism studies and criminology.
Wantanee Suntikul & Richard Butler
Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries with undesirable political regimes, the use of tourism to initiate political discussions, increased pressure for fair trade, and the use of tourism for economic transformation all reflect the huge impact that tourist activity and the tourism industry has on political change.
When Will My Order Arrive?
UK: 5- 7 days
EU Surface: 2-3 weeks
EU Air: 1-2 weeks
Non EU Surface: 2-3 weeks
Non EU Air: 1-2 weeks
Middle East/Africa/Japan Surface: 4- 6 weeks
Middle East/Africa/Japan Air: 2- 3 weeks
These periods do not allow for any customs clearance difficulties that may arise (Non EU countries only) that are beyond our control.
Goodfellow Publishers aims to offer authors a complete service through publishing in all media internationally. Our key aims are:
We believe that marketing should be effective and targeted directly to the book or multimedia buyer - whether they are students, faculty members, adopters for text books, individuals, managers or institutional buyers. We know that this can best be achieved by:
Analysing each book and its intended users and preparing an individual marketing plan
Using the author's knowledge and contacts fully
Maximising accurate contact databases
Attendance at key conferences and events
Creative use of PR in selected media
Having a creative approach to web based marketing- all our materials are fully XML tagged, searchable by all major search engines and search engine optimised at all times
Ensuring that 'influencers' and subject leaders are aware of the book
Connecting authors and their markets through feedback and development
Ensuring availability of books internationally through all main bookstore and online retailers
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To ensure that buyers can get materials in the form that they want we will market in a mixture of channels:
Hard copy: Print on Demand (POD) technology allows us to make hard copy books available anywhere in the world in any quantity as customers require them
e-Book delivery: through all major e-book suppliers internationally
Online: where appropriate downloads of fully tagged high value versions or elements of any of our materials direct from our site using e-commerce and site license agreements
We can back up materials we supply with podcasts, video and audio products as well as creating blogs and communities online for authors to communicate with their audience directly.
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Simply by downloading our proposal form
and completing it with as much information as possible.
What key information is necessary?
Whilst the proposal form asks precise questions, the following are the main areas which require the most detail in order for us to have a clear idea of your proposed product.
In The Origins of Hospitality and Tourism, Kevin O’Gorman provides a unique and rich analysis. His historical/philosophical approach invites the reader to share in a deep understanding of the terms by a thorough engagement with textual evidence from and about Classical Antiquity.
We publish book and online projects with a range of authors internationally in Marketing, Hospitality, Leisure, Tourism and more general management.
Testimonials - what our authors say about us....
"You did say you were going to challenge the existing publishers and you certainly succeeded so far for me...Quite astonishing and very much appreciated!"
Professor John Tribe, University of Surrey, UK and Editor of Annals of Tourism Research and author of Strategy For Tourism (Goodfellow Publishers)
"For my part it has been a real pleasure to have worked on this book and I am seriously impressed in the way it has been handled by yourselves.
In the meantime, if you wish to register, please do so using the 'create an account' button above. Please email us if you have projects, comments or suggestions you would like to discuss.
At Goodfellow Publishers we are committed to high quality international publishing across the business and media spectrum. Our core skills lie in understanding the shaping, positioning, packaging and marketing of high quality information products for the academic and professional sectors.
Immediate information in whatever format you want it from ebooks to single chapters.
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The advantages of this are diverse – both commercially and environmentally as production times are vastly reduced from the standard 9 months, to 12 weeks or less.