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Definitely Dubai: Destination Branding in Action

Collected hyperlinks

ISBN: CCO


Arab states

Bahrain

Kuwait

Oman

Qatar

Saudi Arabia

United Arab Emirates

Ski Dubai

Atlantis the Palm,

Dubai Heritage Village

Burj Khalifa

Dubailand

Dubai Healthcare City

Dubai Shopping Festival

Rugby World Cup Sevens

Dubai World Cup

Race to Dubai

Dubai Tennis Championships

Dubai Sports City

PURE NZ

Uniquely Singapore

Amazing Thailand

Incredible India

Definitely Dubai’

Emirates

Dubai Metro

Burj Al Arab

Dubai Desert Classic Golf Tournament

Reference links

CIA. 2010. Central Intelligence Agency World Factbook. https://www.cia.gov/library/publications/the-world-factbook/maps/maptemplate_ae.html

Deloitte. 2008. Hospitality Vision: Middle East Performance Review. http://www.deloitte.com/assets/Dcom-Shared%20Assets/Documents/UK_THL_HospitalityVisionMiddleEastPerformanceReview2008.pdf

Digital Daya. 2011. Brand Dubai shining on social networks. http://www.digitaldaya.com/press-release/wp-content/uploads/2011/01/Brand-Dubai-Pulse-Report-Final-PV-Opt.pdf

DTCM. 2011. Department of Tourism and Commerce Marketing. http://www.dubaitourism.ae/trade-resources/statistics

IATA. 2010. World Air Transport Statistics, 54th Edition. International Air Transport Association. http://www.iata.org/ps/publications/Pages/wats-passenger-carried.aspx

IMF. 2010. International Monetary Fund. The World Economic Outlook Database. http://www.imf.org/external/pubs/ft/weo/2010/02/weodata/index.aspx

Morgan N, Pritchard A, Piggott R. 2002. New Zealand, 100% Pure: The creation of a powerful niche destination brand. Journal of Brand Management 9 (4): 335-354.

Saatchi and Saatchi. 2011. The Future Beyond Brands. Lovemarks. http://www.lovemarks.com.

Scott I. 2011. DCTM on Twitter. http://twitter.com/#!/ianDTCM

WTTC. 2005. World Travel and Tourism Council. Press Release. http://www.wttc.org/eng/Tourism_News/Press_Releases/Press_Releases_2005/2015_forecasts_for_UAE_Travel_and_Tourism_/

YouTube. 2011. DTCMUKI’s Channel. http://www.youtube.com/dtcmuki

Further reading

Balasubramanian A. 2010. Rebuilding Dubai: Post-bubble economic strategy, http://hir.harvard.edu/big-ideas/rebuilding-dubai

Hankinson G. 2007. The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management 14 (3): 240-254.

Related websites

Tourism Dubai, Dubai’s main tourism portal: http://www.dubaitourism.ae/

Definitely Dubai Branding Campaign website: http://www.definitelydubai.com/

Emirates airline main homepage, with links to many other Dubai tourism sites:

http://www.emirates.com/ae/english/

Posted by SALLY HARRIS, Sep 10, 2011


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