Business and Marketing books | Now available for purchase!  ISBN: 978-1-906884-18-5All chapters in downloadable PDF ebook format: £26.99The 4th Edition of the highly influential Market Segmentation: How to do it, how to profit from it is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizatio [More]
| Now available for purchase!  ISBN: 978-1-906884-12-3Hardback: £29.99B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses [More]
| Now available for purchase!  Bill DonaldsonISBN: 978-1-906884-06-2Paperback: £14.99The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. [More]
| Now available for purchase!  ISBN: GPMcThe McDonald Masterclass Video (DVD): £69.50Complete suite of video and self-learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers delivering top flight practical courses covering the key concepts in marketing strategy and marketing [More]
| Now available for purchase!  ISBN: 978-1-906884-02-4Hard-back, 232 pages - plus free online access: £30.99This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues. [More] |
| Hospitality, Leisure and Tourism books | Now available for purchase!  ISBN: 978-1906884-16-1Paperback printed edition: £26.99A user friendly and hands-on introduction to finance and accounting in the hospitality industry. A fully revised and updated second edition of the bestselling Guide to MoneyMatters for Hospitality Managers, it is a must-have companion for all managers[More] | Now available for purchase!  ISBN: 978-1-906884-14-7Hardback: £39.99Recent years have seen growing media and political attention to the issue of tourism and crime in a number of countries. Issues such as drugs tourism, sex tourism & alcohol-related crime and disorder have highlighted crimes and rule-breaking by tourists[More] | Now available for purchase!  ISBN: 978-1-906884-13-0Paperback printed copy: £29.99This text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism.[More] | Now available for purchase!  ISBN: 978-1-906884-07-9Paperback, 280pp: £29.99An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.[More] | Now available for purchase!  ISBN: 978-1-906884-08-6Paperback: £29.99The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.[More] | Now available for purchase!  ISBN: 978-1-906884-11-6Hard back: £34.99Tourism is a vital tool for political and economic change. Calls for boycotts by tourists of countries reflect the huge impact that tourist activity and the tourism industry has on political change.[More] | Now available for purchase!  ISBN: 978-1-906884-09-3Hardback, 320 pages, 38 figures, 28 black and white photos: £39.99A compilation of first class international research which explores the nexus between landscape, geological phenomena and tourism. Covering landscape appreciation, geoheritage, management, interpretation, education and the future of geotourism, it sets the[More] | Now available for purchase!  ISBN: 978-1-906884-17-8Paper back printed book: £29.99An outstanding collection of international case studies that provide insight into and suggest best practice for issues such as conservation, risk management, education, marketing, interpretation and technology of actual and developing geotourism sites.[More] | Now available for purchase!  Professor Douglas Pearce and Professor Richard ButlerISBN: 978-1-906884-10-9Hard back, 264pp: £44.99Tourism research continues to expand at a rapid rate. This explosion has made it more difficult to keep pace with the volume and quality of what is produced. In this edited collection of reflective, challenging and sometimes provocative papers, derived f[More] | Now available for purchase!  ISBN: 978-1-906884-01-7Hard copy plus free online access: £34.99Golf represents the largest sports-related travel market. It has been valued at US$20 billion with over 50 million golf tourists travelling the world to play on some of the estimated 32,000 courses.[More] | Now available for purchase!  ISBN: 978-1-906884-03-1The Economic Ascent of the Hotel Business - hard back plus FREE online access: £34.99As featured in the The Times 21/09/09 "First in line: the hotel industry.
The recession has changed the rules for a business that may be heading for consolidation"[More] | Now available for purchase!  Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5Hardback plus FREE online access: £34.99A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.[More] | Forthcoming title  ISBN: 978-1-906884-19-2 | Forthcoming title  ISBN: 978-1-906884-15-4 | Now available for purchase!  Editors in chief: Dr Alan Fyall and Dr Brian GarrodISBN: CCONew Lanark World Heritage site - instructor slides in PowerPoint and instructor notes in PDF: £4.99Contemporary Cases Online provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.[More] | Forthcoming title  Editor in chief: Professor Chris CooperISBN: CTR |
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