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Market Segmentation 4th edition 2374 visits

How to do it, how to profit from it

Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA, Ian Dunbar

ISBN: 978-1-906884-18-5

The 4th Edition of the highly influential '''Market Segmentation: How to do it, how to profit from it''' is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizatio

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Creative B2B Branding (No, Really) 4295 visits

Building a Creative Brand in a Business World

Scot McKee

ISBN: 978-1-906884-12-3

B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses

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The Malcolm McDonald Marketing Strategy Masterclass 3 comments 8690 visits

Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

ISBN: GPMc

Complete suite of video and self-learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers delivering top flight practical courses covering the key concepts in marketing strategy and marketing


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