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Now available for purchase! Market Segmentation 4th edition 2374 visitsHow to do it, how to profit from itProfessor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA, Ian DunbarISBN: 978-1-906884-18-5The 4th Edition of the highly influential '''Market Segmentation: How to do it, how to profit from it''' is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizatio |
Now available for purchase! Creative B2B Branding (No, Really) 4295 visitsBuilding a Creative Brand in a Business WorldScot McKeeISBN: 978-1-906884-12-3B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses |
Now available for purchase! The Malcolm McDonald Marketing Strategy Masterclass 3 comments 8690 visitsProfessor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: GPMcComplete suite of video and self-learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers delivering top flight practical courses covering the key concepts in marketing strategy and marketing |











