Browse products: Marketing
 | Now available for purchase! Market Segmentation 4th edition 2300 visitsHow to do it, how to profit from itProfessor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA, Ian DunbarISBN: 978-1-906884-18-5The 4th Edition of the highly influential '''Market Segmentation: How to do it, how to profit from it''' is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizatio |
 | Now available for purchase! Creative B2B Branding (No, Really) 4150 visitsBuilding a Creative Brand in a Business WorldScot McKeeISBN: 978-1-906884-12-3B2B brand communications have changed little in the last 25 years, until now. Creative B2B Branding (No, Really), combines experience, insight, anecdote, observation and example to demonstrate how businesses |
 | Now available for purchase! The Busy Manager 4971 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |
 | Now available for purchase! The Malcolm McDonald Marketing Strategy Masterclass 3 comments 8607 visitsProfessor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: GPMcComplete suite of video and self-learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers delivering top flight practical courses covering the key concepts in marketing strategy and marketing |
 | Now available for purchase! Conducting Research with Children and Adolescents 9321 visitsDesign, Methods and Empirical CasesJulie TinsonISBN: 978-1-906884-02-4This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues. |