'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Complete suite of video and self-learning products for students and executives, backed up with teaching and simulation materials for faculty and trainers delivering top flight practical courses covering the key concepts in marketing strategy and marketing

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.