Chapter 4 How Airbnb Creates Value
Published: December 2017
Component type: chapter
Published in: Peer-to-Peer Accommodation Networks
Parent DOI: 10.23912/9781911396512-3454
A business model is like an ultrasound for businesses: it provides – from the outside – detailed insight into six vital elements of a business which explain their functioning (Chapter 3). Each peer-to-peer accommodation network is slightly different and requires an independent business model analysis. Here we analyze the business model of Airbnb because it is the international market leader in commercial peer-to-peer accommodation trading and a model other platforms aspire to. We focus on value proposition, creation, communication, and transfer. The other two elements (value capture and dissemination) are discussed in Chapter 5.
- Stephan Reinhold, Research Center for Tourism and Transport (T&T IMP-HSG), the University of St. Gallen, Switzerland (Author) http://orcid.org/0000-0001-6942-2816
- Sara Dolnicar, Department of Tourism, UQ Business School, The University of Queensland, Australia (Author) http://orcid.org/0000-0001-5176-3161
For the source title:
- Sara Dolnicar, Department of Tourism, UQ Business School, The University of Queensland, Australia (Editor) http://orcid.org/0000-0001-5176-3161
Reinhold & Dolnicar, 2017
Reinhold, S. & Dolnicar, S. (2017) "Chapter 4 How Airbnb Creates Value" In: Dolnicar, S. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396512-3602
Adner, R. (2017) Ecosystem as structure, Journal of Management, 43 (1), 39–58. https://doi.org/10.1177/0149206316678451
Amazon (2017) Airbnb case study, retrieved on September 6, 2017 from https://aws.amazon.com/solutions/case-studies/airbnb/.
Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, 17 (1), 99–120. https://doi.org/10.1177/014920639101700108
Bieger, T. and Rüegg-Stürm, J. (2002) Net Economy - Die Bedeutung der Gestaltung von Beziehungskonfigurationen, in T. Bieger, N. Bickhoff, R. Caspers, D. Z. Knyphausen-Aufsess, and K. Reding (Eds.), Zukünftige Geschäftsmodelle - Konzept und Anwendung in der Netzökonomie, Berlin: Springer, pp. 15–33. https://doi.org/10.1007/978-3-642-56048-4_2
Brown, M. (2017) Airbnb: The growth story you didn't know, retrieved on September 6, 2017 from https://growthhackers.com/growth-studies/airbnb.
Davis, B. (2016) 10 examples of great Airbnb marketing creative, retrieved on September 11, 2017 from https://econsultancy.com/blog/68225–10-examples-of-great-airbnb-marketing-creative.
Dierickx, I. and Cool, K. (1989) Asset stock accumulation and sustainability of competitive advantage, Management Science, 35 (12), 1504–1511. https://doi.org/10.1287/mnsc.35.12.1504
Economist. (2012) Online house-sharing: Mi casa, su casa, retrieved on September 11, 2017 from https://www.economist.com/blogs/babbage/2012/07/online-house-sharing.
Economist (2015) Silicon Valley: To fly, to fall, to fly again, retrieved on May 11, 2017 from http://www.economist.com/node/21659722.
Economist (2017) A unicorn apart: Among private tech firms, Airbnb has pursued a distinct strategy, retrieved on September 11, 2017 from https://www.economist.com/news/business/21722653-its-culture-cohesive-and-its-finances-disciplined-among-private-tech-firms-airbnb-has.
Feldman, M.S. and Pentland, B.T. (2003) Reconceptualizing organizational routines as a source of flexibility and change, Administrative Science Quarterly, 48 (1), 94–118. https://doi.org/10.2307/3556620
Gallagher, L. (2017) The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions... And Created Plenty of Controversy, New York: Hughton Mifflin Hartcourt Publishing Company.
Google (2014) Airbnb's approach to AdWords wins more customers, retrieved on September 11, 2017 from https://www.thinkwithgoogle.com/marketing-resources/why-airbnb-takes-a-customer-centric -approach-to-adwords/.
Hagiu, A. and Wright, J. (2015) Multi-sided platforms, International Journal of Industrial Organization, 43, 162–174. https://doi.org/10.1016/j.ijindorg.2015.03.003
Ifrach, B. (2015) How Airbnb uses machine learning to detect host preferences, retrieved on September 11, 2017 from https://medium.com/airbnb-engineering/how-airbnb-uses-machine-learning-to-detect-host-preferences–18ce07150fa3.
Karlsson, L., Kemperman, A., and Dolnicar, S. (2017) May I sleep in your bed? Getting permission to book, Annals of Tourism Research, 62, 1–12. https://doi.org/10.1016/j.annals.2016.10.002
Montevago, J. (2016) Airbnb partners with Amex GBT, BCD and Carlson for the corporate market, retrieved on September 11, 2017 from travelmarket report website: http://www.travelmarketreport.com/articles/Airbnb-Partners-With-Amex-GBT-BCD-and-Carlson-For-The-Corporate-Market.
Morgan, R.M. and Hunt, S.D. (1994) The commitment-trust theory of relationship marketing, Journal of Marketing, 58 (3), 20–38. https://doi.org/10.2307/1252308
Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. (2017) Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation, International Journal of Contemporary Hospitality Management, 29(9), 2279–2301. https://doi.org/10.1108/IJCHM-08-2016-0420
Sng, A. and Hachey, S. (2016) How Airbnb manages to monitor customer issues at scale, retrieved September 11, 2017 from https://medium.com/airbnb-engineering/how-airbnb-manages-to-monitor-customer-issues-at-scale-b883301ca461.
Varma, A., Jukic, N., Pestek, A., Shultz, C. J., and Nestorov, S. (2016) Airbnb: Exciting innovation or passing fad?, Tourism Management Perspectives, 20, 228–237. https://doi.org/10.1016/j.tmp.2016.09.002
Wegert, T. (2014) How Airbnb is using content marketing to stay on top, retrieved on September 11, 2017 from https://contently.com/ strategist/2014/12/05/howairbnbisusingcontentmarketingtostayontop/.
Wheeler, D. (2014) 4 digital marketing strategies: An Airbnb case study, retrieved on September 11, 2017 from https://www.searchenginejournal.com/4digitalmarketingstrategiesairbnbcasestudy/95007/.
Yip, P. (2017) How to grow a business in 190 markets: 4 lessons from Airbnb, retrieved on September 11, 2017 from http://www.oneskyapp.com/blog/airbnb-global-growth/.