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Chapter 10 Rock in Rio, The Festival

DOI: 10.23912/978-1-910158-55-5-3030

ISBN: 978-1-910158-55-5

Published: February 2016

Component type: chapter

Published in: Focus on World Festivals

Parent DOI: 10.23912/978-1-910158-55-5-2822

Abstract

With its first edition in 1985, Rock in Rio transformed the cultural and art scene in Brazil. Before it, the country was not well regarded by artists and their international managers. Thirty years later, Rock in Rio is one of the largest festivals in the world with successful editions being held in several countries. Since its creation, Roberto Medina has understood the importance of the public in ensuring the success of the event. For him, “the stage was the heart, but the audience was the head, legs and arms... It was all part of the Rock in Rio body and every organ should receive equal treatment” (Carneiro, 2011: 42). The success of the festival can also be explained by the professionalism, determination and efficiency of its implementation throughout its history. This chapter shows how Rock in Rio has become one of the largest festivals in the world and details the strategy behind the actions that have helped the festival achieve this.

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Contributors

  • Vanessa Martin (Author)

For the source title:

  • Chris Newbold, De Montfort University (Editor)
  • Jennie Jordan, De Montfort University (Editor)

Cite as

Martin, 2016

Martin, V. (2016) "Chapter 10 Rock in Rio, The Festival" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-3030

References

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Carneiro, L. (2011) Rock in Rio: a história do maior festival de música do mundo. São Paulo: Globo.

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