Welcome Guest [create an account] or log-in:

Chapter 1 Introduction

DOI: 10.23912/978-1-911396-91-8-4203

ISBN: 978-1-911396-91-8

Published: September 2019

Component type: chapter

Published in: Event Portfolio Management

Parent DOI: 10.23912/978-1-911396-91-8-4260



The increasing use of planned events by cities, regions and countries worldwide to achieve their policy goals and obtain economic, tourism, place-marketing, or broader community benefits has led to the creation of city-wide programmes staging a series of recurring events all year round. The strategic intent of host communities and destinations to manage a calendar of events engenders the development of event portfolios. For example, the cities of Edinburgh (City of Edinburgh Council, 2007), Gold Coast (City of Cold Coast, 2011) and Auckland (ATEED, 2018) have developed, their own strategic portfolios by assembling and coordinating a balanced number of periodic events of different type and scale. Portfolio strategies have also been employed on national level, for example, in Wales (Welsh Government, 2010), Scotland (Visit Scotland, 2015) and New Zealand (Cabinet Office Wellington, 2004). The endeavour of places to develop event portfolios lies upon the alignment of their event strategies with their policy agendas. In so doing, the underlying rationale is to create a diversified portfolio of events that take place at different times of the year and that appeal to audiences across the span of consumer profiles which a host destination seeks to target (Chalip, 2004; Getz, 2013; Ziakas, 2014). From this standpoint, multiple purposes can be achieved by leveraging the event portfolio and fostering synergies among different events and their stakeholders in order to optimise the overall portfolio benefits and value.

Sample content

Click here to download PDF


For the source title:

Cite as

Antchak, Ziakas & Getz, 2019

Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 1 Introduction" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4203


Andersson, T. D., Getz, D., Gration, D., & Raciti, M. M. (2017). Event portfolios: Asset value, risk and returns. International Journal of Event and Festival Management, 8(3), 226-243. doi:10.1108/IJEFM-01-2017-0008


Andersson, T. D., Getz, D., & Mykletun, R. (2013). The 'festival size pyramid' in three Norwegian festival populations. Journal of Convention & Event Tourism, 14(2), 81-103. doi:10.1080/15470148.2013.782258


Antchak, V. (2017). Portfolio of major events in Auckland: characteristics, perspectives and issues. Journal of Policy Research in Tourism, Leisure and Events, 9(3). doi:10.1080/19407963.2017.1312421


Antchak, V., & Pernecky, T. (2017). Major events programming in a city: Comparing three approaches to portfolio design. Event Management, 21(5), 545-561. doi:10.3727/152599517X15053272359013


ATEED. (2018). Auckland major event strategy. Retrieved from https://www.aucklandnz.com/sites/build_auckland/files/media-library/documents/ Auckland-Major-Events-Strategy-October-2018.pdf

Cabinet Office Wellington. (2004). Government major event strategy. Wellington, New Zealand: Cabinet Economic Development Committee. Retrieved from http://www.med.govt.nz/majorevents/pdf-library/nz-major-events/strategy-documents/major-events-strategy-2004

Chalip, L. (2004). Beyond impact: A general model for sport event leverage. In B. W. Ritchie (Ed.), Sport Tourism: Interrelationships, impacts and issues (pp. 226-252). Clevedon, England: Channel View.

City of Cold Coast. (2011). Gold Coast city events strategic plan 2011-2015. Retrieved April 14, 2017, from http://www.eventsgoldcoast.com.au/uploads/file/Gold-Coast-City-Events-Strategic-Plan-2011-2015.pdf

City of Edinburgh Council. (2007). Inspiring events strategy. Edinburgh, Scotland. Retrieved from http://eventsedinburgh.org.uk/files/documents/inspiring-events-strategy.pdf

Clark, R., & Misener, L. (2015). Understanding urban development through a sport events portfolio: A case study of London, Ontario. Journal of Sport Management, 29(1), 11-26. doi:10.1123/jsm.2013-0259


Dickson, G., Milne, S., & Werner, K. (2018). Collaborative capacity to develop an events portfolio within a small island development state: The Cook Islands. Policy Research in Tourism, Leisure and Events, 10(1), 69-89. doi:10.1080/19407963.2017.1409751


Dragin-Jensen, C., Schnittka, O., & Arkil, C. (2016). More options do not always create perceived variety in life: Attracting new residents with quality- vs. quantity-oriented event portfolios. Cities, 56, 55-62. doi:10.1016/j.cities.2016.03.004


Getz, D. (1991). Festivals, Special Events and Tourism. New York: Van Nostrand Reinhold.

Getz, D. (1997). Event Management and Event Tourism. New York: Cognizant Communication Corporation.

Getz, D. (2013). Event Tourism: Concepts, international case studies, and research. New York, NY: Cognizant Communication Corporation.

Getz, D. (2017). Developing a framework for sustainable event cities. Event Management, 21(575-591). doi:10.3727/152599517X15053272359031


Gibson, H. J., Kaplanidou, K., & Kang, S. J. (2012). Small-scale event sport tourism: A case study in sustainable tourism. Sport Management Review, 15(2), 160-170. doi:10.1016/j.smr.2011.08.013


Gration, D., Raciti, M., Getz, D., & Andersson, T. D. (2016). Resident valuation of planned events: An event portfolio pilot study. Event Management, 20(4), 607-622. doi:10.3727/152599516X14745497664596


Kelly, D. M., & Fairley, S. (2018). The utility of relationships in the creation and maintenance of an event portfolio. Marketing Intelligence & Planning, 36(2), 260-275. Retrieved from doi:10.1108/MIP-11-2017-0270 Pereira, E. C. S., Mascarenhas, M. V. M., Flores, A. J. G., & Pires, G. M. V. S. (2015). Nautical small-scale sports events portfolio: A strategic leveraging approach. European Sport Management Quarterly, 15(1), 27-47. doi:10.1080/16184742.2015.1007883


Presenza, A., & Sheehan, L. (2013). Planning tourism through sporting events. International Journal of Event and Festival Management, 4(2), 125-139. doi:10.1108/17582951311325890


Richards, G. (2015). Events in the network society: The role of pulsar and iterative events. Event Management, 19(4), 553-566. doi:10.3727/152599515x14465748512849


Richards, G. (2017a). From place branding to placemaking: The role of events. International Journal of Event and Festival Management, 8(1), 8-23. doi:10.1108/IJEFM-09-2016-0063


Richards, G. (2017b). Emerging models of the eventful city. Event Management, 21(533-543). doi:10.3727/152599517X15053272359004


Ritchie, J.R.B. (1984). Assessing the impact of hallmark events: Conceptual and research issues. Journal of Travel Research, 23(1), 2-11. doi:10.1177/004728758402300101


Ritchie, J.R.B. & Beliveau, D. (1974). Hallmark events: An evaluation of a strategic response to seasonality in the travel market. Journal of Travel Research, 13(2), 14-20. doi:10.1177/004728757401300202


Ryan, C. & Bates, C. (1995). A rose by any other name: The motivations of those opening their gardens for a festival. Festival Management and Event Tourism, 3(1) 59-71.

Smith, A. (2005). Reimaging the city: The value of sport initiatives. Annals of Tourism Research, 32(1), 217-236. doi:10.1016/j.annals.2004.07.007


Smith, A. (2012). Events and Urban Regeneration: The strategic use of events to revitalise cities. New York, NY: Routledge.


Taks, M., Chalip, L., Green, B. C., Kesenne, S., & Martyn, S. (2009). Factors affecting repeat visitation and flow-on tourism as sources of event strategy sustainability. Journal of Sport & Tourism, 14(2-3), 121-142. doi:10.1080/14775080902965066


Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018). The role of iconic- historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. doi:10.1016/j.tourman.2018.06.018


Visit Scotland. (2015). Scotland the perfect stage: Scotland's events strategy 2015- 2025. Retrieved from http://www.eventscotland.org/assets/show/4658

Welsh Government. (2010). Event Wales: A major events strategy for Wales 2010-2020. Retrieved from gov.wales/topics/culture-tourism-sport/major-events/event-wales-a-major-events-strategy-for-wales-2010-2020/?lang=en

Westerbeek, H., & Linley, M. (2012). Building city brands through sport events: Theoretical and empirical perspectives. Journal of Brand Strategy, 1(2), 193-205.

Ziakas, V. (2010). Understanding an event portfolio: the Uncovering of interrelationships, synergies, and leveraging opportunities. Journal of Policy Research in Tourism, Leisure and Events, 2(2), 144-164. doi:10.1080/19407963.20 10.482274


Ziakas, V. (2014). Event Portfolio Planning and Management: A holistic approach. Abingdon, England: Routledge.


Ziakas, V. (2019). Embracing the event portfolio paradigm in academic discourse and scholarship. Journal of Policy Research in Tourism, Leisure and Events, 11(s1), 27-33. doi:10.1080/19407963.2018.1556861


Ziakas, V., & Boukas, N. (2012). A neglected legacy: Examining the challenges and potential for sport tourism development in post-Olympic Athens. International Journal of Event and Festival Management, 3(3), 292-316. doi:10.1108/17582951211262710



Chapter 1 Introduction [Details]Price: £5.99*Licences / Downloadable file

Published in Event Portfolio Management

Chapter 1 Introduction [Details]Price: £5.99*Licences / Downloadable file
Paperback format [Details] Available as an inspection copyPrice: £36.99Copies / Delivery by post
Terms and conditions of purchase | Privacy policy