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Chapter 8 Future Challenges of the Convention Bureau

DOI: 10.23912/9781911396796-4371

ISBN: 9781911396796

Published: Nov 2019

Component type: chapter

Published in: The Business and Management of Convention and Visitor Bureaus

Parent DOI: 10.23912/9781911396796-4334

Abstract

The operation of convention bureaus as specific destination marketing organisations faces numerous challenges. These are associated with the formal aspect of managing such an office, establishing it in particular structures, budgeting, presenting a return on investment, as well as substantive aspect of the operations. The meetings industry is constantly changing and developing, and organisations whose work is related to this sector must be tremendously dynamic and ready to find solutions and proposals in response to the changing reality. In order to define the challenges related to the financing of convention bureaus’ operations and managing these organisations, what needs to be indicated first is the lack of cooperation between entrepreneurs representing local business and institutions responsible for particular components of the local tourist product (including offers for event organisation). The effect of the cooperation between these two groups of stakeholders should be a coherent offer, updated on an ongoing basis and adjusted to the changing trends in the meetings industry and to the expectations of potential organisers in the procurement process.

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Cite as

Celuch, 2019

Celuch, K. (2019) "Chapter 8 Future Challenges of the Convention Bureau" In: Celuch, K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4371

References

Bulencea P. & Egger R., (2015), Gamification in Tourism, BoD - Books on Demand, Norderstedt.

Frissen R., Janssen R. & Luijer (2016), Event Design Handbook, BIS Publishers, Amsterdam.

Roth A., (2017), Matchmaking. Ekonomia kojarzenia stron transakcji i projektowania rynku, MT Biznes, Warsaw

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Published in The Business and Management of Convention and Visitor Bureaus

Chapter 8 Future Challenges of the Convention Bureau [Details]Price: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
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