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Revenue Management for Hospitality & Tourism

Patrick Legohérel, Elisabeth Poutier, Alan Fyall

ISBN: 978-1-908999-48-1 HBK; 978-1-908999-49-8 PBK


About this book | Table of contents | About the Editors | Sample files | Buy now
Written by leading academic and industry experts actively engaged in revenue management, research and teaching, this is a new and original treatment of the whole field for students and professionals.

The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used providing the reader with insight into best practice in companies leading the revenue management agenda in markets all over the world.

The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.

The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

Publication and Prices


Pub Date: May 2013
Hardback: £75, Euro 98, US$ 120
Paperback: £29.99, Euro 36, US$ 48
E-Chapter: £4.99, Euro 5.99, US$ 7.99 each

Table of contents

'''Preface; Introduction (Patrick Legohérel, Elisabeth Poutier & Alan Fyall);
Part 1: Principles of Revenue Management:
Ch 1 Emergence of Yield Management;
Ch 2 Elements/Components of Revenue Management;
Ch 3 Revenue Management – Roles and Responsibilities ;
Ch 4 Revenue Management Techniques;
Ch 5 Revenue Management Operations and Systems;
Part 2: Revenue Management in Practice:
Ch 6 Revenue Management in Hotels (SS Padhi);
Ch 7 Hotels and Lodging in China (Liang Yu & Prof. Gu Huimin);
Ch 8 Tour Operations (Olivier Glasberg);
Ch 9 Restaurants (Cindy Heo);
Ch 10 Heritage Attractions (Anna Leask);
Ch 11 Theme Parks (Ady Milman & Kelly Kaak);
Ch 12 Cruising (David Selby);
Ch 13 Revenue Management in Hotels & Airlines: A Critique (Paul Whitelaw);
Ch 14 Airlines (Mathieu Bonneaux);
Ch 15 Car Rental (David Cretin);
Ch 16 CRM and Revenue Management (Xuan (Lorna) Wang);
Ch 17 Staff Empowerment and Revenue Management (Frederic Toitot);
Ch18 Forecasting and Revenue Management (Kate Varini); Conclusion: Future Trends and Challenges (Patrick Legohérel, Elisabeth Poutier & Alan Fyall)

Table of contents

'''Preface; Introduction (Patrick Legohérel, Elisabeth Poutier & Alan Fyall);
Part 1: Principles of Revenue Management:
Ch 1 Emergence of Yield Management;
Ch 2 Elements/Components of Revenue Management;
Ch 3 Revenue Management – Roles and Responsibilities ;
Ch 4 Revenue Management Techniques;
Ch 5 Revenue Management Operations and Systems;
Part 2: Revenue Management in Practice:
Ch 6 Revenue Management in Hotels (SS Padhi);
Ch 7 Hotels and Lodging in China (Liang Yu & Prof. Gu Huimin);
Ch 8 Tour Operations (Olivier Glasberg);
Ch 9 Restaurants (Cindy Heo);
Ch 10 Heritage Attractions (Anna Leask);
Ch 11 Theme Parks (Ady Milman & Kelly Kaak);
Ch 12 Cruising (David Selby);
Ch 13 Revenue Management in Hotels & Airlines: A Critique (Paul Whitelaw);
Ch 14 Airlines (Mathieu Bonneaux);
Ch 15 Car Rental (David Cretin);
Ch 16 CRM and Revenue Management (Xuan (Lorna) Wang);
Ch 17 Staff Empowerment and Revenue Management (Frederic Toitot);
Ch18 Forecasting and Revenue Management (Kate Varini); Conclusion: Future Trends and Challenges (Patrick Legohérel, Elisabeth Poutier & Alan Fyall)

About the Editors


Patrick Legohérel is Professor at University of Angers, France.
Elisabeth Poutier is Professor at the ESSCA School of Management, France
Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at the Rosen College of Hospitality Management, University of Central Florida, USA.

Table of contents

'''Preface; Introduction (Patrick Legohérel, Elisabeth Poutier & Alan Fyall);
Part 1: Principles of Revenue Management:
Ch 1 Emergence of Yield Management;
Ch 2 Elements/Components of Revenue Management;
Ch 3 Revenue Management – Roles and Responsibilities ;
Ch 4 Revenue Management Techniques;
Ch 5 Revenue Management Operations and Systems;
Part 2: Revenue Management in Practice:
Ch 6 Revenue Management in Hotels (SS Padhi);
Ch 7 Hotels and Lodging in China (Liang Yu & Prof. Gu Huimin);
Ch 8 Tour Operations (Olivier Glasberg);
Ch 9 Restaurants (Cindy Heo);
Ch 10 Heritage Attractions (Anna Leask);
Ch 11 Theme Parks (Ady Milman & Kelly Kaak);
Ch 12 Cruising (David Selby);
Ch 13 Revenue Management in Hotels & Airlines: A Critique (Paul Whitelaw);
Ch 14 Airlines (Mathieu Bonneaux);
Ch 15 Car Rental (David Cretin);
Ch 16 CRM and Revenue Management (Xuan (Lorna) Wang);
Ch 17 Staff Empowerment and Revenue Management (Frederic Toitot);
Ch18 Forecasting and Revenue Management (Kate Varini); Conclusion: Future Trends and Challenges (Patrick Legohérel, Elisabeth Poutier & Alan Fyall)

About the Editors


Patrick Legohérel is Professor at University of Angers, France.
Elisabeth Poutier is Professor at the ESSCA School of Management, France
Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at the Rosen College of Hospitality Management, University of Central Florida, USA.

Sample files

Contents, Preface and Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17

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Chapter 1 The Emergence of Yield ManagementPrice: £4.99
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Chapter 2 The Components of Revenue ManagementPrice: £4.99
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Chapter 3 The Role of the Revenue ManagerPrice: £4.99
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Chapter 4 The Revenue Manager’s ApproachPrice: £4.99
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Chapter 5 Setting up a Revenue Management SystemPrice: £4.99
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Chapter 7 Revenue Management in China’s Lodging SectorPrice: £4.99
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Chapter 8 Restaurant Revenue ManagementPrice: £4.99
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Chapter 9 Revenue Management at Heritage Visitor AttractionsPrice: £4.99
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Chapter 10 Theme Parks Revenue ManagementPrice: £4.99
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Chapter 11 Revenue Management in the Cruising IndustryPrice: £4.99
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Chapter 12 Revenue Management in Hotels and Airlines: A CritiquePrice: £4.99
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Chapter 13 Car Rental Revenue ManagementPrice: £4.99
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Chapter 14 Revenue Management and Customer Relationship ManagementPrice: £4.99
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Chapter 15 Staff Empowerment and Revenue ManagementPrice: £4.99
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Chapter 16 Risk Management as a Tool to Optimise Revenue during Black Swan EventsPrice: £4.99
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Chapter 17 Timeshare Revenue ManagementPrice: £4.99
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