Textbook
 | Now available for purchase! Reputation and Image Recovery for the Tourism Industry 44842 visitsGabby Walters, Judith MairISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBookVia real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. |
 | Now available for purchase! Event Evaluation 47128 visitsTheory and methods for event management and tourismDonald GetzISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBookThe first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. |
 | Now available for purchase! Principles of Sustainable Project Management 32864 visitsMohamed SalamaISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBookA unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context. |
 | Now available for purchase! Sustainable Value Creation in Hospitality 60107 visitsGuests on EarthElena CavagnaroISBN: 9781911396376 HBK; 9781911396383 PBK; 9781911396390 eBookBased on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 91232 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! Collaboration for Sustainable Tourism Development 50478 visitsJanne Liburd, Deborah EdwardsISBN: 9781911635000 HBK; 9781911635017 PBK; 9781911635024 eBookExplores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. |
 | Now available for purchase! The Story of Hilton Hotels 39377 visits'Little Americas'Barbara CzyżewskaISBN: 9781911396949 HBK; 9781911396956 PBK; 9781911396963 eBookAn informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. |
 | Now available for purchase! Event Stakeholders 47921 visitsTheory and methods for event management and tourismMathilda van Niekerk, Donald GetzISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBookFocuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. |
 | Now available for purchase! Fundamentals of Marketing 51897 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
 | Now available for purchase! How to Buy and Manage Your Own Hotel 59963 visits4th editionMiles Quest, Peter NannestadISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBookA clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues |
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