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Marketing > marketing strategies

Forthcoming title

Marketing Planning: Models and Frameworks 17764 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

Marketing Navigation 40862 visits

How to keep your marketing plan on course to implementation success

Edmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

ISBN: 9781908999238 HB; 9781908999245 PB

Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success

Now available for purchase!

Business Marketing: The Theory and Practice of B2B 83293 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

Now available for purchase!

The Busy Manager's Guide to Marketing 56824 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.


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