Tourism > Tourism Marketing
Now available for purchase! Tourism Marketing for Small Businesses 113187 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 141364 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
Now available for purchase! Foodies and Food Tourism 190924 visitsDonald Getz, Tommy Andersson, Richard Robinson, Sanja VujicicISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood. |
Now available for purchase! Marketing and Designing the Tourist Experience 132615 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
Now available for purchase! Music, Markets and Consumption 143965 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 199781 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
Now available for purchase! Marketing Innovations for Sustainable Destinations 124368 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
Now available for purchase! Sustainable and Collaborative Tourism in a Digital World 47331 visitsAlain Decrop, Antonia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |
Now available for purchase! Tourism's New Markets 65903 visitsDrivers, details and directionsPhilip Pearce, Antonia CorreiaISBN: 9781911635628 HBK; 9781911635635 PBK; 9781911635642 eBookTourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. Tourism's New Markets: Drivers, details and directions explores these new segments and markets and all their different needs, interests and cultures. |
Now available for purchase! International Tourism Futures 67982 visitsThe Drivers and Impacts of ChangeClare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter VitartasISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBookExamines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. |
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