HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 10 How digital strategy increases overtourism the case of Barcelona

DOI: 10.23912/9781911635765-4856

ISBN: 9781911635765

Published: April 2021

Component type: chapter

Published in: Sustainable and Collaborative Tourism in a Digital World

Parent DOI: 10.23912/9781911635765-4477

10.23912/9781911635765-4856

Abstract

The term ‘overtourism’ made the headlines in 2017 to denote the antithesis of a fair, well-planned form of tourism. An overtourism destination is a destination perceived as the victim of uncontrolled flows of tourists. Some authors have contributed to analysing the first stages of this perception. Boissevain (1996) published ‘Coping with tourists: European reactions to mass tourism’, in which he analysed how a massive flow of tourists in Malta generated negative side effects and a total dependence on touristic economy. Tyler et al. (1998) offered one of the first analyses of ways to control tourism flow from a sustainable point of view. Bosselman et al. (1999) published a pioneering analysis on the relationships between hosts and tourists. The paper discusses the risks and benefits of growth in tourism and the need for long-term management to avoid overexploitation of tourist destinations. These research projects laid the foundations for reflection on sustainable tourism and were the starting point for studying the risks of overtourism. Fyall and Garrod (1998) discussed the impacts of overtourism on heritage sites. On the one hand, the phenomenon contributes to a short-term economic boost; on the other hand, it impacts negatively on the way of life of local communities.

Sample content

Click here to download PDF

Contributors

For the source title:

Cite as

Lajoinie, Arriaga & Dosquet, 2021

Lajoinie, S.B., Arriaga, J.L.d.O. & Dosquet, F. (2021) "Chapter 10 How digital strategy increases overtourism the case of Barcelona" In: Decrop, A., Correia, A., Fyall, A. & Kozak, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635765-4856

References

Alonso-Almeida, M. D. M., Borrajo-Millán, F. & Yi, L. (2019). 'Are social media data pushing overtourism? The case of Barcelona and Chinese tourists.' Sustainability, 11(12), 3356.

https://doi.org/10.3390/su11123356

Acott, K. (2018), Rottnest island quokka selfie as popular as ever thanks to celeb snaps, in Dodds R. & Butler R. 2019, Overtourism-Issues, realities and solutions, De Gruyter Oldenbourg.

Ayeh, J., Leung, D., Au, N. & Law, R. (2012). 'Perceptions and strategies of hospitality and tourism practitioners on social media: an exploratory study'. In Fuchs, M., Ricci, F. & Cantoni, L., (Eds.), Information and Communication Technologies in Tourism 2012, Proceedings of the International Conference in Helsingborg, Sweden, 25-27 January. Springer: Vienna, Austria.

https://doi.org/10.1007/978-3-7091-1142-0_1

Bansal H.S. and Voyer P.A. (2000). 'Word-of-mouth processes within a services purchase decision context', Journal of Services Research, 3 (2) 166-177.

https://doi.org/10.1177/109467050032005

Barcelona City Council, (2018). Barcelona tourism activity report 2017. http://www.barcelonaturisme.com/uploads/web/estadistiques/CAPSULA1_IA2018.pdf.

Belk, R.W. (2010). 'Sharing'. Journal of Consumer Research, 36(5), p715-734.

https://doi.org/10.1086/612649

Boissevain, J.(1996). Coping with Tourists: European reactions to mass tourism (Vol. 1), Berghahn Books.

Bosselman, F. Peterson, C. & McCarthy, C. (1999). Managing Tourism Growth: Issues and applications. Island Press.

Bourliataux-Lajoinie, S. & Maubisson, L. (2017). 'Online review ratings and the impact on the number of visits to a tourist and cultural attraction: the case of the Loire Valley and TripAdvisor', Journal of Internet Social Networking and Virtual Communities. DOI: 10.5171/2018.915203.

https://doi.org/10.5171/2018.915203

Buhalis, D. & Law, R. (2008). 'Progress in information technology and tourism management: 20 years on and 10 years after the internet - The state of eTourism research', Tourism Management, 29(4), 609-623.

https://doi.org/10.1016/j.tourman.2008.01.005

Casaló L.V., Flaviána C., Guinalíua M. & Ekinci Y. (2015). 'Do online hotel rating schemes influence booking behaviors?', International Journal of Hospitality Management, 49, 28-36.

https://doi.org/10.1016/j.ijhm.2015.05.005

Casaló, L.V., Flavián, C. & Guinalíu, M. (2011). 'Understanding the intention to follow the advice obtained in an online travel community', Computers in Human Behavior, 27, 622-633.

https://doi.org/10.1016/j.chb.2010.04.013

Chen, J.S. & Uysal, M.(2002). 'Market positioning analysis: A hybrid approach', Annals of Tourism Research, 29(4), 987-1003. Chen, W., Wang, Y. & Yang, S. (2009, June). 'Efficient influence maximization in social networks'. In Proceedings of the 15th ACM SIGKDD international conference on knowledge discovery and data mining (pp. 199-208).

Chen, W., Yuan, Y. & Zhang, L. (2010). 'Scalable influence maximization in social networks under the linear threshold model'. In 2010 IEEE international conference on data mining (pp. 88-97). IEEE.

https://doi.org/10.1109/ICDM.2010.118

Chon, K. S. (1991). 'Tourism destination image modification process: Marketing implications'. Tourism Management, 12(1), 68-72.

https://doi.org/10.1016/0261-5177(91)90030-W

Davis, F. (1989). 'Perceived usefulness, perceived ease of use, and user acceptance of information technology', MIS Quarterly, 13 (3), 319-340.

https://doi.org/10.2307/249008

Decrop, A. (2008). "Les paradoxes du consommateur postmoderne" in Reflets et perspectives de la vie économique, (2)47, 85-93.

https://doi.org/10.3917/rpve.472.0085

Del Chiappa, G., Alarcon-del-Amo, M.-C. & Lorenzo-Romero, C. (2015), 'The influence of user-generated content on tourists' choices.', MarketTrziste, 27(2), 221-236.

Dickinger, A. (2011). 'The trustworthiness of online channels for experienceand goal-directed search tasks', Journal of Travel Research, 50(4), 378-391.

https://doi.org/10.1177/0047287510371694

Dinhopl, A., & Gretzel, U. (2016). Selfie-taking as touristic looking. Annals of Tourism Research, 57, 126-139.

https://doi.org/10.1016/j.annals.2015.12.015

Filieri R., Alguezaui S. & McLeay F. (2015). 'Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth', Tourism Management, 51, 174-185.

https://doi.org/10.1016/j.tourman.2015.05.007

Foley, A. & Fahy, J. (2004). Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand. Journal of Brand Management, 11(3), 209-217.

https://doi.org/10.1057/palgrave.bm.2540167

Fyall, A. & Garrod, B. (1998). 'Heritage tourism: at what price?'. Managing Leisure, 3(4), 213-228.

https://doi.org/10.1080/136067198375996

Gonzalez, V. M., Coromina, L. & Galí, N. (2018). 'Overtourism: residents' perceptions of tourism impact as an indicator of resident social carrying capacity-case study of a Spanish heritage town'. Tourism Review, 73(3), 277-296. Gosling, S. D., Augustine, A. A., Vazire, S., Holtzman, N. & Gaddis, S. (2011). 'Manifestations of personality in online social networks: Selfreported Facebook-related behaviors and observable profile information'. Cyberpsychology, Behavior, and Social Networking, 14(9), 483-488.

https://doi.org/10.1108/TR-08-2017-0138

Gretzel, U. (2019). The role of social media in creating and addressing overtourism. In Dodds, R. & Butler, R. (Eds.). Overtourism: Issues, realities and solutions, pp. 62-75. Berlin: De Gruyter.

https://doi.org/10.1515/9783110607369-005

Gretzel, U., Yoo, K. H. & Purifoy, M. (2007). 'Online travel review study: Role and impact of online travel reviews'. Austin, TX: Laboratory for Intelligent Systems in Tourism, Texas A&M University.

Gurviez P. & Korchia M. (2002). 'Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque', Recherche et Applications en Marketing, 17 (3), 41-61.

https://doi.org/10.1177/076737010201700304

Harrison, F. (2013). 'Digging deeper down into the empirical generalization of brand recall: Adding owned and earned media to paid-media touchpoints'. Journal of Advertising Research, 53(2), 181-185.

https://doi.org/10.2501/JAR-53-2-181-185

Hennig-Thurau, T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004). 'Electronic word of mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?', Journal of Interactive Marketing, 18(1), 38-52.

https://doi.org/10.1002/dir.10073

Hetzel, P. (2002). Planète Conso : Marketing expérientiel et nouveaux univers de consommation, Paris: Éditions d'Organisation.

Holbrook, M.B, (1999). Consumer value: a framework for analysis and research. Psychology Press.

Hossler M., Murat O. & Jouanne A. (2014) Faire du marketing sur les réseaux sociaux: 12 modules pour construire sa stratégie social media. Paris: Eyrolles.

Johnson, T.J. & Kaye, B.K. (2009). 'In blogs we trust? Deciphering credibility of components of the internet among politically interested internet users'. Computers in Human Behavior, 25, 175-182.

https://doi.org/10.1016/j.chb.2008.08.004

Kock, F. Zenker, S. Josiassen, A. Norfelt, A. & Wilke, R. (2018). 'The tourism dilemma: examining conflicts between tourists and residents', In 2018 Global Marketing Conference at Tokyo (pp. 635-636).

https://doi.org/10.15444/GMC2018.05.09.04

Koens, K., Postma, A. & Papp, B. (2018). Is overtourism overused? Understanding the impact of tourism in a city context. Sustainability, 10(12), 4384.

https://doi.org/10.3390/su10124384

Korfiatis, N., García-Bariocanal, E. & Sánchez-Alonso, S. (2012). 'Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. Review content', Electronic Commerce Research and Applications, 11(3), 205-217.

https://doi.org/10.1016/j.elerap.2011.10.003

Kuščer, K., & Mihalič, T. (2019). 'Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation-The case of ljubljana'. Sustainability, 11(6), 1823.

https://doi.org/10.3390/su11061823

Larsen, J., Urry, J., & Axhausen, K. W. (2007). 'Networks and tourism: Mobile social life'. Annals of Tourism Research, 34(1), 244-262.

https://doi.org/10.1016/j.annals.2006.08.002

Lee HA, Law R & Murphy J. (2011). 'Helpful reviewers in TripAdvisor : an online communi-ty', Journal of Travel & Tourism Marketing, 28, 675-688.

https://doi.org/10.1080/10548408.2011.611739

Lovelock, C.H. &Wirtz, J.W. (2011). 'Services marketing: people, technology, strategy', Journal of Services Marketing, 18(5).

Lovett, M. J. & Staelin, R. (2016).' The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment'. Marketing Science, 35(1), 142-157.

https://doi.org/10.1287/mksc.2015.0961

Mak, A.H.N. (2017). 'Online destination image: Comparing national tourism organisation's and tourists' perspectives', Tourism Management, 60, 280-297.

https://doi.org/10.1016/j.tourman.2016.12.012

María-del-Mar, A. A., Borrajo-Millán, F. & Liu, Y. (2019). Are social media data pushing overtourism? The case of Barcelona and Chinese tourists. Sustainability, 11(12).

https://doi.org/10.3390/su11123356

Martín, J.M.M., Martínez, J.M.G. & Fernández, J.A.S. (2018). 'An analysis of the factors behind the citizen's attitude of rejection towards tourism in a context of overtourism and economic dependence on this activity.' Sustainability, 10(8), 1-18.

https://doi.org/10.3390/su10082851

Mauri, A. & Minazzi, R. (2013). 'Web reviews influence on expectations and purchasing in-tentions of hotel potential customers', International Journal of Hospitality Management, 34, 99-107.

https://doi.org/10.1016/j.ijhm.2013.02.012

Milano, C. (2017). 'Overtourism y Turismofobia: Tendencias globales y contextos locales.', Barcelona Ostelea School of Tourism & Hospitality.

Moon, J. H., Lee, E., Lee, J. A., Choi, T. R., & Sung, Y. (2016). 'The role of narcissism in self-promotion on Instagram'. Personality and Individual Differences, 101, 22-25. Narangajavana, Y. Fiol, L.J.C. Tena, M.Á.M. Artola, R.M.R. & García J.S. (2017), 'The influence of social media in creating expectations An empirical study for a tourist destination', Annals of Tourism Research, 65, 60-70.

https://doi.org/10.1016/j.paid.2016.05.042

Nicholls, R. (2010) 'New directions for customer-to-customer interaction research;. Journal of Services Marketing, 24(1), 87-97.

https://doi.org/10.1108/08876041011017916

Paquerot, M., Queffelec, A., Sueur., I. & Biot-Paquero G (2011). 'L'e-réputation ou le renforcement de la gouvernance par le marché de l'hôtellerie?', Revue Management et Avenir, 45, 280-296.

https://doi.org/10.3917/mav.045.0280

Plotkina D., Munzel A. & Pallud J. (2017). 'Don't let them fool you. Detecting fake online reviews', Proceding of Association Française of Marketing Congress, Tours, France.

Racherla P. & Friske W. (2012). 'Perceived "usefulness" of online consumer reviews: An exploratory investigation across three services categories', Electronic Commerce Research and Applications, 11(6), 548-559.

https://doi.org/10.1016/j.elerap.2012.06.003

Schindler, R.M.. (1989). 'The excitement of getting a bargain: some hypotheses concerning the origins and effects of smart-shopper feelings', Advances in Consumer Research, 16, 447-453.

Sigala, M. (2017). 'Collaborative commerce in tourism: Implications for research and industry', Current Issues in Tourism, 20(4), 346-355.

https://doi.org/10.1080/13683500.2014.982522

Steen Jacobsen J.Kr & Mumar A.M, (2012). 'Tourist information search and destination choice in a digital age', Tourism Management Perspectives, 1, 39-47

https://doi.org/10.1016/j.tmp.2011.12.005

Tuten T.L, Solomon M.R, (2016). Social Media Marketing, Thousand Oaks:Sage

Tyler, D., Guerrier, Y. & Robertson, M. (1998). Managing Tourism in Cities: policy, process, and practice. John Wiley & Sons.

Walmsley, A. (2017). 'Overtourism and underemployment: a modern labour market dilemma.', Responsible Tourism in Destinations, Tackling Overtourism Conference. Reykjavik, Iceland.

Xiang, Z. & Gretzel, U. (2010). 'Role of social media in online travel information search', Tourism Management, 31, 179-188.

https://doi.org/10.1016/j.tourman.2009.02.016

Xu, Q. (2014). 'Should I trust him? The effects of reviewer profile characteristics on eWOM credibility', Computers in Human Behavior, 33, 136-144.

https://doi.org/10.1016/j.chb.2014.01.027

Yoo, J., Choi, S., Choi, M. & Rho, J. (2014). Why people use Twitter: social conformity and social value perspectives. Online Information Review.

https://doi.org/10.1108/OIR-11-2012-0210

Available

Published in Sustainable and Collaborative Tourism in a Digital World

Hardback format [Details]Price: €115.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy