Tourism > marketing strategies
 | Forthcoming title Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 4948 visitsAhmet Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBookInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Forthcoming title Sustainable and Collaborative Tourism in a Digital World 671 visitsAlain Decrop, Antónia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |