Tourism > Marketing
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 263552 visitsAntonia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |
 | Now available for purchase! Key Issues in the Arts and Entertainment Industry 1 comment 561240 visitsBen WalmsleyBen WalmsleyISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebookThe only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 251762 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
 | Now available for purchase! Cases For Event Management and Event Tourism 345963 visitsVassilios Ziakas, Donald GetzISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBookA must have collection for all those studying and teaching event management and event tourism. |
 | Now available for purchase! The Business and Management of Convention and Visitor Bureaus 228094 visitsA global approachKrzysztof CeluchISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBookA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. |
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