Marketing Communications 2nd edition
DOI: 10.23912/9781915097774-5790 | ISBN: Hardback |
Published: November 2024 | Component type: book |
Abstract
Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Sample content
Contributors
- Babak Taheri, Full Professor, Department of Hospitality, Hotel Management & Tourism, Texas A&M University, USA (Editor) https://orcid.org/0000-0002-0912-9949
- Hamid Shaker, Senior Lecturer at Nottingham Business School, Nottingham Trent University, UK (Editor) https://orcid.org/0000-0001-6570-6512
Cite as
Taheri & Shaker, 2024
Taheri, B. & Shaker, H. (2024) Marketing Communications 2nd edition. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097774-5790
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