Tourism Marketing: The Experiential Perspective
DOI: 10.23912/9781917433648-6159 | ISBN: 9781917433648 |
Published: September 2025 | Component type: book |
Abstract
Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.
Sample content
Contributors
- Antonia Correia, University of Algarve (Editor) https://orcid.org/0000-0002-6610-8853
- Metin Kozak, Kadir Has University (Editor) https://orcid.org/0000-0002-9866-7529
Cite as
Correia & Kozak, 2025
Correia, A. & Kozak, M. (2025) Tourism Marketing: The Experiential Perspective. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781917433648-6159
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