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Textbooks

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Business Marketing: The Theory and Practice of B2B

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook
Paperback edition of this book: £41.99

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text [More]

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