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Textbooks

Now available for purchase!

Marketing Communications

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook
Paperback format: £38.99

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. [More]

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