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Textbooks

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Event Portfolio Management

ISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBook
Paperback format: £38.99

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. [More]

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