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Textbooks

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Marketing Communications 2nd edition

Babak Taheri, Hamid Shaker

ISBN: Hardback: 9781915097774; Paperback: 9781915097781; eBook: 9781915097989
Adobe DigitalEditions Ebook: £38.99

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. [More]

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