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Tourism Marketing: The Experiential Perspective

Antonia Correia, Metin Kozak

ISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUB
Adobe DigitalEditions Ebook PDF: £38.99

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. [More]

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