This comprehensive textbook provides an in-depth exploration of artificial intelligence (AI) and its transformative impact on the hospitality and tourism sectors. Focusing on digital innovation, emerging trends, and responsible enterprise, it equips students with the knowledge and practical insights needed to navigate the evolving service industries shaped by AI technologies.

A unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.