Tourism > Textbook
 | Forthcoming title Tourism Marketing: The Experiential Perspective 79 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
 | Now available for purchase! The Cultural Risk Assessment in Events 219403 visitsAchieving Equity, Diversity and InclusivityBernadette Albert, Ruth Dowson, Dan LomaxISBN: 9781917433143 Pbk; 9781917433150 Hbk; 9781917433167 eBook PDF; 9781917433174 ePubIntroduces an innovative element of the events process, this book encapsulates practical and theoretical aspects for identifying and assessing the cultural risks that impact events and event spaces. Utilising their ‘pracademic’ expertise, the authors incorporate their decades of experience in events practice. |
 | Now available for purchase! Contemporary Issues for Events 259106 visitsClaire Drakeley, Tim BrownISBN: 9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook PDF; 9781917433198 eBook ePUB |
 | Now available for purchase! International Tourism Futures 2nd edition 205345 visitsThe Drivers and Impacts of ChangeClare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Sandra Cherro Osorio, Astrid NørfeltISBN: 9781915097941 PBK; 9781915097958 HBK; 9781915097965 eBook PDF; 9781915097972 eBook EPUBExamines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events |
 | Now available for purchase! Entrepreneurship in Hospitality and Tourism 2nd edition 269050 visitsA global perspectiveLevent Altinay, Anna Farmaki, Zaid AlrawadiehISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. |
 | Now available for purchase! The Dark Side of Events 163416 visitsNavigating Corruption and Risk ManagementWilliam O'TooleISBN: 9781915097415 HBK; 9781915097996 PBK; 9781915097422 eBook"A timely and important contribution to the ethical debate surrounding events of all kinds, including business events." Rob Davidson, Managing Director at MICE Knowledge
"Such an important book. It is crucial to recognise the “dark side” in order to look for ways to improve. |
 | Now available for purchase! Sustainable Value Creation in Hospitality 2nd edition 287696 visitsGuests on EarthElena CavagnaroISBN: 9781915097880 PBK; 9781917433075 HBK; 9781917433082 E-book PDF; 9781917433099 ePUBBased on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. |
 | Now available for purchase! Understanding Tourism 2nd edition 247250 visitsConcepts and TheoriesBob McKercher, Bruce PrideauxISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook PDF; ePUB: 9781915097699Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on:
International tourism and the political economy of tourism
The quest for sustainability and the net zero imperative
How tourists consume a destination
Crisis and resilience in a COVID-adapted world
It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. |
 | Now available for purchase! Artificial Intelligence (AI) in Tourism, Hospitality and Events 209036 visitsRevolutionising ExperiencesRoya Rahimi, Nikolaos Stylos, Eva M. Navarro-López, Prashant PillaiISBN: 9781915097859 HBK; 9781915097842 PBK; 9781911635529 eBook; 9781911635536 ePUBProvides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. |
 | Now available for purchase! Event Communication 289729 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |
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