Marketing
 | Forthcoming title Marketing Tourism Futures 2722 visitsSustainable Places, Communities, and Cultural ExperiencesMetin Kozak, Antonia CorreiaISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
Marketing Tourism Futures 2260 visitsSustainable Places, Communities, and Cultural ExperiencesISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
 | Now available for purchase! Tourism Marketing: The Experiential Perspective 312115 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
 | Now available for purchase! Marketing Communications 2nd edition 560815 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774; Paperback: 9781915097781; eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 622308 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
 | Forthcoming title Marketing Planning: Models and Frameworks 521915 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 617772 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! Fundamentals of Marketing 609796 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
 | Now available for purchase! How to Buy and Manage Your Own Hotel 585173 visits4th editionMiles Quest, Peter NannestadISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBookA clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 515154 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
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