An essential reference for researchers, practitioners, and students alike - laying the ontological and epistemological groundwork for the continued growth and study of event management and tourism.

A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.

'''The Origins of Hospitality and Tourism''' is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.