Marketing management
 | Forthcoming title Marketing Tourism Futures 3970 visitsSustainable Places, Communities, and Cultural ExperiencesMetin Kozak, Antonia CorreiaISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
 | Forthcoming title Marketing Planning: Models and Frameworks 522749 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Marketing Navigation 194538 visitsHow to keep your marketing plan on course to implementation successEdmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: 9781908999238 HB; 9781908999245 PBDraws upon fresh research, new technology and decades of experience to help marketers improve their chances of success |