marketing objectives
 | Forthcoming title Tourism Marketing: The Experiential Perspective 416 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
 | Now available for purchase! Marketing Communications 2nd edition 205432 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774; Paperback: 9781915097781; eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Forthcoming title Marketing Planning: Models and Frameworks 220433 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Tourism and Demography 187390 visitsIan Yeoman, Cathy Hsu, Karen Smith, Sandra WatsonISBN: 978-1-906884-15-4Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future |
 | Now available for purchase! The Busy Manager's Guide to Marketing 132789 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |