international marketing
 | Forthcoming title Marketing Tourism Futures 2774 visitsSustainable Places, Communities, and Cultural ExperiencesMetin Kozak, Antonia CorreiaISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
 | Now available for purchase! Artificial Intelligence (AI) in Tourism, Hospitality and Events 593741 visitsRevolutionising ExperiencesRoya Rahimi, Nikolaos Stylos, Eva M. Navarro-López, Prashant PillaiISBN: 9781915097859 HBK; 9781915097842 PBK; 9781911635529 eBook; 9781911635536 ePUBProvides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. |
 | Now available for purchase! The Busy Manager's Guide to Marketing 222704 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |