experience
 | Forthcoming title Tourism Marketing: The Experiential Perspective 397 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
Forthcoming title Tourism's Horizon: Travel for the millions 214 visitsJim ButcherISBN: 9781917433495 HBK; 9781917433334 PBK; 9781917433358 PDF; 9781917433365 EPUBDrawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts. |
 | Now available for purchase! Contemporary Issues for Events 260905 visitsClaire Drakeley, Tim BrownISBN: 9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook PDF; 9781917433198 eBook ePUB |
 | Now available for purchase! Event Communication 290921 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |
 | Now available for purchase! Events Mismanagement 153033 visitsLearning from failureTim Brown, Phil Higson, Lindsey GastonISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBookThis text looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. |
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 143906 visitsAntonia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |