A comprehensive academic exploration into how the tourism sector is navigating the complex realities of a post-pandemic world—balancing health imperatives with visitor satisfaction, adapting infrastructure, retooling marketing strategies, and embracing technology-driven transformation.

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

The fourth edition of this book – like those before - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services.