Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.

9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook PDF; 9781917433198 eBook ePUB

Provides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry.