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Research Methods for Business & Management

a guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;

About this book | Table of contents | About the authors | Buy now
This new text offers a completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.

Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research.

Carefully constructed to achieve the greatest clarity for the student the text gives the reader:

  • In-text exercises
  • End of chapter’ review questions with solutions
  • Exemplar papers identified and discussed for each of the main methods
( Directed further reading for developing understanding in key areas

It is an essential learning aid for upper level undergraduates and postgraduates across a wide range of business and management courses and it comes with a range of supported learning materials including tutorials, lecture slides and tutor notes.

Publication and Prices

Pub Date: September 2014
256 pages
Hardback: £69.99, Euro 85, US$ 119
Paperback: £34.99, Euro 43, US$ 60.00
E-Chapter: £4.99, Euro 5.99, US$ 7.99 each
A paperback copy is available on inspection to bona fide lecturers-conditions apply.

About the authors

Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies.

Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland.

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Chapter 1 The Nature of ResearchPrice: £4.99*Licences / Downloadable file
Chapter 2 Finding a ProjectPrice: £4.99*Licences / Downloadable file
Chapter 3 The Literature ReviewPrice: £4.99*Licences / Downloadable file
Chapter 4 Research Philosophy and Case StudiesPrice: £4.99*Licences / Downloadable file
Chapter 5 Finding Your DataPrice: £4.99*Licences / Downloadable file
Chapter 6 Working with Historical and Contemporary Data SourcesPrice: £4.99*Licences / Downloadable file
Chapter 7 Gathering Qualitative DataPrice: £4.99*Licences / Downloadable file
Chapter 8 Analysing Qualitative DataPrice: £4.99*Licences / Downloadable file
Chapter 9 Gathering Quantitative DataPrice: £4.99*Licences / Downloadable file
Chapter 10 Analysing Quantitative DataPrice: £4.99*Licences / Downloadable file
Chapter 11 Managing Ethics in Research ProjectsPrice: £4.99*Licences / Downloadable file
Chapter 12 Managing the Research ProjectPrice: £4.99*Licences / Downloadable file
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