Textbook
 | Now available for purchase! Entrepreneurship in Hospitality and Tourism 2nd edition 688604 visitsA global perspectiveLevent Altinay, Anna Farmaki, Zaid AlrawadiehISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. |
 | Now available for purchase! The Dark Side of Events 455722 visitsNavigating Corruption and Risk ManagementWilliam O'TooleISBN: 9781915097415 HBK; 9781915097996 PBK; 9781915097422 eBook"A timely and important contribution to the ethical debate surrounding events of all kinds, including business events." Rob Davidson, Managing Director at MICE Knowledge
"Such an important book. It is crucial to recognise the “dark side” in order to look for ways to improve. |
 | Now available for purchase! Marketing Communications 2nd edition 550386 visitsAn advertising, promotion and brand perspectiveBabak Taheri, Hamid ShakerISBN: Hardback: 9781915097774; Paperback: 9781915097781; eBook: 9781915097989Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. |
 | Now available for purchase! Sustainable Value Creation in Hospitality 2nd edition 742193 visitsGuests on EarthElena CavagnaroISBN: 9781915097880 PBK; 9781917433075 HBK; 9781917433082 E-book PDF; 9781917433099 ePUBBased on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term. |
 | Now available for purchase! The Social Value of Festivals 86716 visitsCommunicative Creativity and Community DevelopmentBarbara MaussierISBN: 9781917433839 HBK; 9781917433846 PBK; 9781917433853 PDF; 9781917433860 EPUBExplores the often-overlooked sociocultural impacts of festivals, offering a comprehensive framework for designing events that create lasting positive change. |
 | Forthcoming title Coaching and Mentoring in Tourism, Hospitality and Events 468795 visitsDiana Clayton, Judie M Gannon, Anna KlenertISBN: 9781915097743 HBK; 9781915097729 PBK; 9781915097750 eBookA comprehensive exploration of mentoring and coaching and its’ application within the THE industries. |
 | Now available for purchase! Tourism Destination Management: Planning, Marketing and Impacts 152058 visitsDimitrios Buhalis, Carlos CostaISBN: 9781917433808 HBK; 9781917433815 PDF; 9781917433822 EPUBA comprehensive framework for understanding and guiding destination development through the interdependent pillars of planning, marketing, and impact management. A tribute to Professor Chris Cooper, curated by a global cohort of his former PhD students, now respected academics and educators. |
 | Now available for purchase! Understanding Tourism 2nd edition 537104 visitsConcepts and TheoriesBob McKercher, Bruce PrideauxISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook PDF; ePUB: 9781915097699Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on:
International tourism and the political economy of tourism
The quest for sustainability and the net zero imperative
How tourists consume a destination
Crisis and resilience in a COVID-adapted world
It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. |
 | Now available for purchase! Artificial Intelligence (AI) in Tourism, Hospitality and Events 583357 visitsRevolutionising ExperiencesRoya Rahimi, Nikolaos Stylos, Eva M. Navarro-López, Prashant PillaiISBN: 9781915097859 HBK; 9781915097842 PBK; 9781911635529 eBook; 9781911635536 ePUBProvides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. |
 | Now available for purchase! Event Communication 591852 visitsTheory and Methods for Event Management and TourismBarbara MazzaISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBookEffective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process. |
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