Tourism Marketing
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 555308 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 254065 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
 | Now available for purchase! Sustainable and Collaborative Tourism in a Digital World 143632 visitsAlain Decrop, Antonia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |
 | Now available for purchase! Tourism's New Markets 222351 visitsDrivers, details and directionsPhilip Pearce, Antonia CorreiaISBN: 9781911635628 HBK; 9781911635635 PBK; 9781911635642 eBookTourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. Tourism's New Markets: Drivers, details and directions explores these new segments and markets and all their different needs, interests and cultures. |
 | Now available for purchase! Essentials of Digital Marketing 286811 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 253414 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
Previous 10 page