Hospitality > Tourism
 | Now available for purchase! Event Evaluation 242758 visitsTheory and methods for event management and tourismDonald GetzISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBookThe first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 429891 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! The Story of Hilton Hotels 400225 visits'Little Americas'Barbara CzyzewskaISBN: 9781911396949 HBK; 9781911396956 PBK; 9781911396963 eBookAn informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. |
 | Now available for purchase! Event Stakeholders 330769 visitsTheory and methods for event management and tourismMathilda van Niekerk, Donald GetzISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBookFocuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. |
 | Now available for purchase! Talent Management in Hospitality and Tourism 234383 visitsSusan HornerISBN: 978-1-910158-66-1 HBK; 978-1-910158-67-8 PBK; 978-1-910158-68-5 eBookRecruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective. |
 | Now available for purchase! Tourism Marketing for Small Businesses 332889 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
 | Now available for purchase! Focus on World Festivals 237127 visitsContemporary case studies and perspectivesChris Newbold, Jennie JordanISBN: 978-1-910158-55-5 HBK; 978-1-910158-56-2 PBK; 978-1-910158-57-9 eBookA contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus it examines different types and genres of festival across the world; considers in detail specific festivals in specific contexts; looks at management and organisational issues in festival provision, and illustrates debates and theories pertaining to festivals throughout the world. |
 | Now available for purchase! Youth Employment in Tourism and Hospitality 279196 visitsA critical reviewAndreas WalmsleyISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbkThe first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors. |
 | Now available for purchase! Focus On Festivals 436482 visitsContemporary European case studies and perspectivesChris Newbold, Christopher Maughan, Jennie Jordan, Franco BianchiniISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBKA powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals. |
 | Now available for purchase! Technology and Events 229859 visitsHow to create engaging eventsVanessa Martin, Luiz CazarréISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbkExplores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing. |
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