Welcome Guest [create an account] or log-in:

Chapter 1 The Meetings Industry an overview and structure

DOI: 10.23912/9781911396796-4375

ISBN: 9781911396796

Published: Nov 2019

Component type: chapter

Published in: The Business and Management of Convention and Visitor Bureaus

Parent DOI: 10.23912/9781911396796-4334



Convention bureaus (convention and visitors bureaus, CBs) play a significant role in the development of the meetings industry, as they constitute the particular element which unites all the participants of the events market. They are marketing organisations or, in other words, destination marketing/management organisations, DMOs for short. Generally speaking, DMOs specialise in promoting the destination they represent in the scope of hosting events, support the event acquisition process and perform other functions, such as integrating the local meetings industry, preparing a common offer and developing it, conducting research concerning the position of the represented market, and undertaking educational initiatives. The key challenge convention bureaus face is achieving the best position for the destination as event venue.

Sample content

Click here to download PDF


For the source title:

Cite as

Celuch, 2019

Celuch, K. (2019) "Chapter 1 The Meetings Industry an overview and structure" In: Celuch, K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4375


Celuch K. (2014), Przemysł spotkań. Wiedza, produkt, motywacja (The Meetings Industry. Knowledge, Product, Motivation), Akademia Finansów i Biznesu Vistula, Warsaw.

Celuch K. (2015), Leksykon przemysłu spotkań: turystyka biznesowa, event marketing, podróże motywacyjne (Lexicon of the Meetings Industry: Business Tourism, Event Marketing, Incentive Travel), Biblioteka Meeting Plannera, Warsaw.

Davidson R. and Cope B. (2003), Turystyka biznesowa. Konferencje, podróże motywacyjne, wystawy, turystyka korporacyjna (Business Tourism. Conferences, Incentive Travel), POT, Warsaw.

Events Industry Council (2019), http://www.eventscouncil.org [accessed on: 20.08.2019].

Gaworecki W.W. (2010), Tourism, PWE, Warsaw.

ICCA Statistics Report (2018), http://www.iccaworld.org [accessed on: 15.07.2019].

Jaworowicz P. and Jaworowicz M. (2016), Event marketing w zintegrowanej komunikacji marketingowej, Difin, Warsaw.

Kolber D. (2017), Event marketing - organizacja imprez, czy coś więcej? (Event marketing - organising events or is there something more to that?), http://www.epr.pl [accessed on: 16.03.2017].

Meyer B. (Ed.) (2007), Obsługa ruchu turystycznego (Tourism Traffic Services), Wydawnictwo Naukowe PWN, Warsaw.

Mika M. (2008), Formy turystyki biznesowej (Forms of Business Tourism), [In:] Kurek W. (Ed.), Turystyka (Tourism), Wydawnictwo Naukowe PWN, Warszawa 2008.

Nawrocka E. (2013), Istota turystyki biznesowej, stan i czynniki jej rozwoju na przykładzie Wrocławia (The Essence of Business Tourism state and factors for its development illustrated by the example of Wrocław), Rozprawy

Naukowe Akademii Wychowania Fizycznego we Wrocławiu, 41, Wydawnictwo Akademii Wychowania Fizycznego, Wrocław.

Rogers T. (2008), Conferences and Conventions - a global industry, Elsevier Butterworth-Heinemann, Oxford.


Sidorkiewicz M. (2011), Turystyka biznesowa (Business Tourism) Difin, Warsaw.

Swarbrooke J. and Horner S. (2001), Business Travel and Tourism, Butterworth & Heinemann, Oxford.


Śniadek J. and Hołderna-Mielcarek B. (2012), Mega-eventy sportowe jako czynnik kreowania popytu turystycznego (Sport Mega-Events as a Factor for Creating Tourism Demand), Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, nr 84.


Chapter 1 The Meetings Industry an overview and structure [Details]Price: USD $7.99*Licences / Downloadable file

Published in The Business and Management of Convention and Visitor Bureaus

Chapter 1 The Meetings Industry an overview and structure [Details]Price: USD $7.99*Licences / Downloadable file
Terms and conditions of purchase | Privacy policy