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Tourism Marketing

Now available for purchase!

International Tourism Futures 62479 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter Vitartas

ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events.

13929 visits


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Essentials of Digital Marketing 99660 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

Now available for purchase!

Marketing Communications 76273 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.


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