Marketing > Tourism Marketing
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 591859 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 272738 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |
 | Now available for purchase! Essentials of Digital Marketing 338093 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 9781911396000 hbk; 9781911396017 pbk; 9781911396024 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 295055 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
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