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GLOBAL MANAGEMENT SERIES CATALOGUE

Search results for h - 206 results

26Introducing Management in a Global Context
ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4 Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making. More
27Marketing Navigation
ISBN: 9781908999238 HB; 9781908999245 PB Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success More
28Enterprise and its Business Environment
ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. More
29Customer Service for Hospitality and Tourism 3rd edn
ISBN: 9781915097132 hbk; 9781915097149 pbk; 9781915097156 eBook A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic. More
30How to Create Sustainable Hospitality
ISBN: 9781911635659 hbk; 9781911635666 pbk; 9781911635673 eBook The first text to demonstrate how to actively persuade guests to participate in achieving sustainable hospitality. More
31Winter Sport Tourism
ISBN: 978-1-910158-39-5 hbk; 978-1-910158-40-1 pbk A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed. More
34Event Leadership
ISBN: 9781911635253 HBK; 9781911635260 PBK; 9781911635277 eBook Explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today and contextualises this into the specific demands of the event industry. More
35Contemporary Cases in Tourism
ISBN: 978-1-906884-53-6 Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. More
36Author FAQs
How do I submit a proposal? Simply by downloading our proposal form and completing it with as much information as possible. What key information is necessary? Whilst the proposal form asks precise questions, the following are the main areas which require the most detail in order for us to have a clear idea of your proposed product. More
37Marketing in Food, Hospitality, Tourism and Events
ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. More
38Goodfellow Publishers is a highly flexible multichannel international academic and professional publisher for Business and related areas.
Testimonials - what our authors say about us.... "You did say you were going to challenge the existing publishers and you certainly succeeded so far for me...Quite astonishing and very much appreciated!" Professor John Tribe, University of Surrey, UK and Editor of Annals of Tourism Research and author of Strategy For Tourism (Goodfellow Publishers) "For my part it has been a real pleasure to have worked on this book and I am seriously impressed in the way it has been handled by yourselves. More
39Marketing in Tourism, Events and Food 2nd edition
ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. More
40Cases For Event Management and Event Tourism
ISBN: 978-1-915097-34-7 hbk; 978-1-915097-36-1 pbk; 978-1-915097-35-4 eBook A must have collection for all those studying and teaching event management and event tourism. More
41Global Geotourism Perspectives
ISBN: 978-1-906884-17-8 An outstanding collection of international case studies that provide insight into and suggest best practice for issues such as conservation, risk management, education, marketing, interpretation and technology of actual and developing geotourism sites. More
43Service Management Principles for Hospitality and Tourism in the Age of Digital Technology 4th edn
ISBN: 9781915097705 PBK; 9781915097712 eBook Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more. More
44Reputation and Image Recovery for the Tourism Industry
ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. More
45International Tourism Futures
ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. More
46Research Methods for Business & Management
ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5; A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation. More
47Virtual Events Management
ISBN: 978-1-915097-03-3 HBK; 978-1-915097-04-0 PBK; 978-1-915097-05-7 eBook The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. More
49Unicompartmental Arthroplasty with the Oxford Knee 2nd edition
ISBN: 978-1-910158-45-6 HBK; 978-1-910158-46-3 eBook This book traces the 30 year development by surgeons and engineers in Oxford of a unique method of unicompartmental knee replacement with the Oxford Knee prosthesis. More


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