Hospitality
Now available for purchase! Tourism Marketing for Small Businesses 53822 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
Now available for purchase! International Spa Management 53409 visitsPrinciples and practiceSarah Rawlinson, Tim HeapISBN: 978-1-910158-69-2 HBK; 978-1-910158-70-8 PBK; 978-1-910158-71-5 eBookA sound and thorough guide for all future spa managers looking at all aspects on the successful running of a spa facility. |
Now available for purchase! Focus on World Festivals 54123 visitsContemporary case studies and perspectivesChris Newbold, Jennie JordanISBN: 978-1-910158-55-5 HBK; 978-1-910158-56-2 PBK; 978-1-910158-57-9 eBookA contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus it examines different types and genres of festival across the world; considers in detail specific festivals in specific contexts; looks at management and organisational issues in festival provision, and illustrates debates and theories pertaining to festivals throughout the world. |
Now available for purchase! Youth Employment in Tourism and Hospitality 66347 visitsA critical reviewAndreas WalmsleyISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbkThe first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors. |
Now available for purchase! Focus On Festivals 86958 visitsContemporary European case studies and perspectivesChris Newbold, Christopher Maughan, Jennie Jordan, Franco BianchiniISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBKA powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals. |
Now available for purchase! Technology and Events 52017 visitsHow to create engaging eventsVanessa Martin, Luiz CazarréISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbkExplores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing. |
Now available for purchase! Entrepreneurship in Hospitality and Tourism 68435 visitsA Global PerspectiveMaureen Brookes, Levent AltinayISBN: 978-1-910158-27-2 hbk; 978-1-910158-28-9 pbkA new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. |
Now available for purchase! Strategic Event Creation 67235 visitsLiz Sharples, Philip Crowther, Daryl May, Chiara OreficeISBN: 978-1-910158-06-7 HBK; 978-1-910158-07-4 PBK; 978-1-910158-08-1 eBookThis text moves away from an older paradigm of simply ‘making events work’, to show how to manage a sector that now needs to be strategically focused. |
Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 80402 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
Now available for purchase! Essential Financial Techniques for Hospitality Managers 2edn 51838 visitsA practical approachCathy BurgessISBN: 978-1-908999-97-9 pbk; 978-1-908999-98-6 eBookSecond edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results. |
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