Definitely Dubai: Destination Branding in Action
Collected hyperlinks
ISBN: CCO
Arab states
Dubai Desert Classic Golf Tournament
Reference links
CIA. 2010. Central Intelligence Agency World Factbook. https://www.cia.gov/library/publications/the-world-factbook/maps/maptemplate_ae.html
Deloitte. 2008. Hospitality Vision: Middle East Performance Review. http://www.deloitte.com/assets/Dcom-Shared%20Assets/Documents/UK_THL_HospitalityVisionMiddleEastPerformanceReview2008.pdf
Digital Daya. 2011. Brand Dubai shining on social networks. http://www.digitaldaya.com/press-release/wp-content/uploads/2011/01/Brand-Dubai-Pulse-Report-Final-PV-Opt.pdf
DTCM. 2011. Department of Tourism and Commerce Marketing. http://www.dubaitourism.ae/trade-resources/statistics
IATA. 2010. World Air Transport Statistics, 54th Edition. International Air Transport Association. http://www.iata.org/ps/publications/Pages/wats-passenger-carried.aspx
IMF. 2010. International Monetary Fund. The World Economic Outlook Database. http://www.imf.org/external/pubs/ft/weo/2010/02/weodata/index.aspx
Morgan N, Pritchard A, Piggott R. 2002. New Zealand, 100% Pure: The creation of a powerful niche destination brand. Journal of Brand Management 9 (4): 335-354.
Saatchi and Saatchi. 2011. The Future Beyond Brands. Lovemarks. http://www.lovemarks.com.
Scott I. 2011. DCTM on Twitter. http://twitter.com/#!/ianDTCM
WTTC. 2005. World Travel and Tourism Council. Press Release. http://www.wttc.org/eng/Tourism_News/Press_Releases/Press_Releases_2005/2015_forecasts_for_UAE_Travel_and_Tourism_/
YouTube. 2011. DTCMUKI’s Channel. http://www.youtube.com/dtcmuki
Further reading
Balasubramanian A. 2010. Rebuilding Dubai: Post-bubble economic strategy, http://hir.harvard.edu/big-ideas/rebuilding-dubai
Hankinson G. 2007. The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management 14 (3): 240-254.
Related websites
Tourism Dubai, Dubai’s main tourism portal: http://www.dubaitourism.ae/
Definitely Dubai Branding Campaign website: http://www.definitelydubai.com/
Emirates airline main homepage, with links to many other Dubai tourism sites:
Posted by SALLY HARRIS, Sep 10, 2011